Cidco Extends National Retail Presence of MailStation Through Agreement With Target.MORGAN HILL, Calif.--(BUSINESS WIRE)--Aug. 14, 2000 -- Distribution Agreement Brings The MailStation Internet Appliance To 980 Store Fronts Nationwide -- Target's Distribution Reaches CIDCO's Key Demographic Audience CIDCO CIDCO City and Industrial Development Corporation (Mumbai, India) Incorporated (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CDCO CDCO Curriculum Design, Content and Organization CDCO Classified Document Control Office ), a worldwide leader in telephony and Internet appliance Also called "information appliance," "smart appliance," and "Web appliance," it is a device specialized for accessing the Web and/or e-mail. Designed for ease of use, it plugs into a telephone jack or LAN connection for Internet hookup. products and services, today announced that Target will soon be offering the MailStation(TM), an e-mail appliance A device that is specialized for accessing e-mail. Pocket-sized models are designed for portability, while desktop models are geared for ease of use and eliminate the need to turn a computer on and launch an e-mail program just to check mail. , in 980 store fronts nationwide. This agreement clearly illustrates CIDCO's channel strategy of bringing the MailStation to consumers across the country via the most popular national retail outlets. With the widespread adoption of e-mail appliances by consumers, this agreement further demonstrates how major retail outlets are embracing the MailStation as an ideal product offering for their customers. Target is an important retail partner for CIDCO because it reaches a key MailStation target audience of women where they like to shop. With Target, the MailStation will be available in over 8,500 retail storefronts nationwide including: Best Buy, CompUSA, Good Guys, American TV, Fry's, HH Gregg, Kmart, Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, , Radio Shack See RadioShack. and Staples. "CIDCO is very excited about solidifying a MailStation distribution agreement with Target," said Bill Sole, CIDCO Executive Vice President of Sales and Marketing. "During the explosive growth that CIDCO is experiencing, we have found that an increasing number of women have been purchasing the MailStation making Target an ideal retail partner for us." THE MAILSTATION OFFERS E-MAIL AND MORE The MailStation Internet appliance offers convenient access to e-mail without the hassle, expense, or technology experience needed to use a personal computer. The MailStation is designed to fit anywhere in the home, is small enough for any room and works by plugging into a standard phone jack. It comes ready to use out of the package and does not only e-mail, but provides other "life-simplifying tasks" such as dialing out once a day to collect messages. The consumer can check for incoming messages as frequently as desired by simply pushing the button marked "Get E-Mail." Due to its portability, the MailStation does not confine one to being an at-home-only user but allows them to compose and read e-mail on the road, in the backyard, or from any other location. The MailStation provides a go-anywhere capability, allowing anyone around the world to compose e-mails from any location. ABOUT CIDCO INCORPORATED CIDCO Incorporated (NASDAQ:CDCO), founded in 1988, is a worldwide leader in Internet and telephony products, services and appliances that empower consumers to communicate simply and easily over advanced telephony networks and the Internet. Through its alliances with many of the world's leading telephone companies, CIDCO develops advanced network appliances such as network feature telephones, Caller ID A telephone company service that sends the caller's telephone number between the first and second ring of the call. If the calling number is not blocked, the calling number is displayed on the handset or base station of the called party. devices, voice mail navigation appliances and Internet appliances that enable consumers to maximize the value of telephony networks and Internet services. CIDCO introduced its first Internet appliance in 1998 for a world moving into the developing Internet appliance era and is extending this vision to devices that will make e-mail and other information services See Information Systems. readily available to consumers that don't have access to or require traditional computers. The company is headquartered in Morgan Hill, California Morgan Hill (IPA: /ˈmɔrgɨn ˈhɪl/) is a city located in the southern part of Santa Clara County, California, USA. at the south end of Silicon Valley. For additional information, visit www.cidco.com or call (408)779-1162. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement under the Private Securities Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. Reform Act of 1995 This news release contains forward-looking statements or predictions. These statements represent our judgment as of this date and are subject to risks and uncertainties that could cause actual results or events to differ materially from those expressed in such forward-looking statements. Potential risks and uncertainties include, without limitation, those associated with economic conditions both domestic and international in the internet and internet appliance industry, failure to successfully implement a national retail distribution channel and a brand marketing campaign, failure to obtain the estimated subscriber growth discussed above, competitive factors, lower than expected consumer product acceptance, technological and business difficulties, government regulations and delays or other problems with product development. These and other factors are discussed in more depth in CIDCO, Inc. filings with the SEC, copies of which may be accessed through the SEC's World Wide Web site at http://www.sec.gov. MailStation and CIDCO are trademarks of CIDCO Incorporated. All other trademarks are the property of their respective owners. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion