Cicada Semiconductor Announces Expansion of US Sales Channel to Meet Increased Demand for High Performance and Low Power LAN and WAN Solutions.Business Editors & High Tech Writers West Coast Manufacturers Representatives Signed to Coincide with Rapidly Expanding Customer Base and Strong Production Ramp of the SimpliPHY Gigabit Ethernet An Ethernet standard that transmits at 1 Gbps. Used mostly to connect high-end workstations and servers as well as for network backbones, Gigabit Ethernet transmits full duplex from point to point using switches and half duplex in a shared environment (CSMA/CD) using a hub. Transceivers Cicada cicada (sĭkā`də), large, noise-producing insect of the order Homoptera, with a stout body, a wide, blunt head, protruding eyes, and two pairs of membranous wings. Semiconductor Corporation, the leading developer of DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive and mixed-signal integrated circuits (ICs) that enable broadband communications within Local, Wide, and Storage Area Networks, announced today that it has increased its sales coverage in the West and Southwestern portions of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. with the addition of three manufacturers' representative Manufacturers representatives (reps), also known as sales agents, are independently owned and managed sales companies that are an alternative to hiring a direct sales force. sales organizations. Centaur centaur (sĕn`tôr), in Greek mythology, creature, half man and half horse. The centaurs were fathered by Ixion or by Centaurus, who was Ixion's son. North, Inc., of Sunnyvale, California; Innovation Sales Southern California; and, Bravo Sales, Inc. of Austin, Texas, have all signed agreements with Cicada to add the company's SimpliPHY(TM) line of Gigabit Ethernet (GigE) over Copper transceivers, to take effect immediately. SimpliPHY transceivers consume less than one watt per port and have the highest performance of any GigE transceiver in the industry, with both its single- and quad-port products in volume production and shipments. Cicada also introduced the world's first DSP-based T3 Line Interface Unit (LIU LIU Linköpings Universitet (Sweden) LIU Long Island University (New York) LIU Line Interface Unit LIU Lightguide Interconnection Unit (AT&T) LIU Laugh It Up ) in May, which is also covered under the sales agreements. "Copper cable, whether it is unshielded twisted pairs or shielded coax, represents the dominant communications medium for both enterprise LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. and telecom WAN applications," said Cicada's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Nick van Bavel. "Our exclusive focus as a company is to enable the highest possible bandwidth on copper cable, while maintaining the industry-leading low power, high density and robust performance. "Our products are best-in-class, and we have chosen the highest quality sales partners to represent and support our products in these fast-paced and competitive markets." Experience in Sales and Technical Applications The three organizations selected to represent the West and Southwest segments of the US were each chosen for both their established presence in electronics components, and for their highly experienced and technical sales staff who can speak knowledgeably to both Cicada's innovative technology that goes into each communications product, as well as the applications for which the technology and products will be used. Centaur North of Sunnyvale, California, is a leading semiconductor manufacturers' representative that utilizes only experienced technical sales engineers to deliver leading technology solutions to the Northern California marketplace. "Cicada Semiconductor proved early on that they have the characteristics of a world-class communications silicon provider," said Managing Partner Jim Ries of Centaur North. "Their products have a broad appeal in the market, and their DSP/mixed-signal technology and technical support is world class--culminating in a substantial revenue-generating opportunity for us." Bravo Sales, Inc., was established in 1990, specializing in the computer, telecommunication, industrial and medical market arenas. Bravo is headquartered in Austin, Texas, with offices in Dallas, Houston, and Tulsa, Oklahoma. Innovation Sales Southern California is headquartered in San Diego, with additional locations in Los Angeles and Orange County. Cicada already has Frontek Electronics Co., Ltd., in place as the sales representatives for the Taiwan and China regions, and is planning to expand into other key regions in Asia, the Middle East and Europe. Product Availability Cicada's CIS Cis (sĭs), same as Kish (1.) (1) (CompuServe Information Service) See CompuServe. (2) (Card Information S 8201 single-port and CIS8204 quad-port Gigabit transceivers are both in volume production, and the CIS7516 six-port and CIS7518 eight-port T3/E3 LIUs are sampling with complete evaluation boards and software. Information on these products can be obtained by contacting Patrick Lubinksi at lubinski@cicada-semi.com; or by going to www.cicada-semi.com/contact_us/sales_contact.htm. About Cicada Semiconductor Cicada Semiconductor is a fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab. that designs, manufactures, and markets mixed-signal integrated circuits for the communications industry to send information faster and farther over existing copper cabling and system backplanes within Local, Wide and Storage Area Networks. Already recognized among an elite group of world-class digital communications players with a rare combination of digital and analog design experience, Cicada's mission is to be the worldwide leader in the design and development of high performance digital communications ICs. Now in full production with worldwide sales offices, Cicada's current products include two (quad-port and single port) SimpliPHY(TM) Gigabit Ethernet transceivers and the industry's only DSP-based multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple Line Interface Units (LIUs). For more information, go to www.cicada-semi.com, or call 512/327-3500. |
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