Ci2i Launches Streamline; New Product Web-Enables the Entire Production Process for TV Ads -- From Spec Development Through Post-Production and Storage.

Business Editors/High-Tech & Advertising Writers

SAN FRANCISCO--(BUSINESS WIRE)--March 2, 2001

Ci2i(TM), a provider of creative business management and production services for the advertising industry, is pleased to announce the launch of its core product, Streamline(TM), a comprehensive Web-based application that integrates creative production workflow, collaboration and storage.

"Agency and production executives are grappling with tighter margins and shorter deadlines. They're feeling real pressure to work faster and cut costs, while delivering the same high quality creative work," explains Quincy Yu, CEO and president of Ci2i. "We've developed a product that not only addresses these needs, but is completely customized for the creative production community."

Streamline's integrated suite of digital tools precisely matches and supports the production process for television advertising -- from spec development to post-production and storage. By delivering these tools as an ASP, Streamline allows clients, agencies and production partners to share a powerful, proprietary production platform. Because the system is online -- and available on a per-project basis -- users get the benefits of a company-wide system without start-up fees or ongoing maintenance costs.

Product features include tools for managing competitive bids; scheduling at both the department and project level; and handling a variety of production elements and file types, from storyboards and specs to broadcast-quality video. Streamline helps users track budgets and document approvals, and archives all administrative forms and production elements so they are easily accessible. In addition, the system gives users complete control over how and when information is shared.

In the future, the company plans to rollout versions of Streamline to support the production of radio, print and Web advertising.

"Streamline represents a perfect marriage between advertising industry expertise and many years' experience developing and deploying large, scalable and secure infrastructure systems. The result is a powerful application backed by a disaster-proof online storage network. It doesn't change existing workflows; it makes life easier. And we're excited about the opportunities it offers the industry," concludes Yu.

About Ci2i

Ci2i (www.ci2ionline.net) delivers a range of creative business management and production services for the advertising industry. Developed by a management team with deep industry expertise, the company's core product, Streamline, is the first online, integrated production workflow and collaboration system for television commercial production.

Ci2i, formerly known as US Creative Inc., was founded in 1996 as an online creative services directory and career resource. The company currently has offices in San Francisco, Austin, Atlanta and New York with plans to open in Los Angeles and Chicago in 2001. Ci2i has received funding from Convergence Partners and Sanchez Capital Partners.