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Ci2i Allies With Global Storage Leader EMC; Advertising ASP Selects EMC for Major New Workflow System and Marketing Partnership.


Business Editors & High Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Feb. 1, 2001

Ci2i(TM), a provider of creative business management and production services for advertising, is pleased to announce that following an extensive review process it has selected EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies.  for its rich media storage systems. Ci2i is building a disaster proof, global online storage network that will exceed 100 terabytes to support its integrated workflow, collaboration and asset management systems. In addition, Ci2i and EMC announced an agreement to jointly identify, develop and market innovative new rich media solutions specifically for the advertising industry.

In the first phase of its system launch, Ci2i will build a mirrored storage network in both Texas and California using EMC Symmetrix The Symmetrix is EMC's flagship enterprise storage array. There have been seven generations of Symmetrix hardware, with the first appearing in 1994 and the latest introduced in 2006.  Enterprise Storage systems, EMC Celerra This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
 network-attached file servers and a full complement of related EMC software. EMC will also provide on-site installation and technical support throughout the rollout.

"Storage is a critical component of our services, but it goes beyond mere disc space," explains Quincy Yu, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Ci2i. "Our new Streamline system supports the production of TV, radio, print and Web/interactive advertising, so we need a storage supplier with a commitment to and a deep understanding of rich media. We're not handling simple data; these are very large and very valuable assets in their own right. And our customers have very high requirements in terms of storage reliability."

"Our relationship with Ci2i builds on EMC's strong presence in the broadcast arena," says Doron Kempel, EMC's vice president and general manager, Media Solutions Group. "This relationship has long-term potential for new levels of value for our mutual customers."

Ci2i's Streamline system provides a set of integrated tools that mirror and support advertising production processes, from spec development through to traffic and archival storage. The tools are also customized to support the client, agency and production communities independently throughout the process.

About Ci2i

Ci2i delivers a range of creative business management and production services for the advertising industry. Developed by a management team with deep industry expertise, the company's core product, Streamline, is the first online, integrated television production workflow and collaboration system.

Ci2i, formerly known as US Creative Inc., was founded in 1996 as an online creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
  • Design and Production agencies
 directory and career resource. The company currently has offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Austin, Atlanta and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 with plans to open in Los Angles and Chicago in 2001. Ci2i has received funding from Convergence Partners and Sanchez Capital Partners.

About EMC

EMC Corporation EMC Corporation (NYSE: EMC) is an American Fortune 500 and S&P 500 manufacturer of software and systems for information management and storage. It is headquartered in Hopkinton, Massachusetts, USA.  (NYSE NYSE

See: New York Stock Exchange
:EMC) is the world leader in information storage systems, software, networks and services, providing the information infrastructure for a connected world. Information about EMC's products and services can be found at www.EMC.com.

EMC and Symmetrix are registered trademarks, and Celerra is a trademark of EMC Corporation. Other trademarks are the property of their respective owners.

This release contains "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) component quality and availability; (ii) delays in the development of new technology and the transition to new products; (iii) competitive factors, including but not limited to pricing pressures, in the computer storage and server markets; (iv) the relative and varying rates of product price and component cost declines; (v) economic trends in various geographic markets and fluctuating currency exchange rates; (vi) the ability to attract and retain highly qualified employees; (vii) deterioration de·te·ri·o·ra·tion
n.
The process or condition of becoming worse.
 or termination of the agreements with certain of the Company's indirect channels; (viii) the uneven pattern of quarterly sales; (ix) risks associated with strategic investments and acquisitions; and (x) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 1, 2001
Words:632
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