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Chyron Partners with Proximity to Deliver a Complete Workflow Solution.


Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--Feb. 19, 2004

"Lyricstore by Proximity" Will Provide a Complete Solution for

Graphics Creation, Content Management, Monitoring and On-air Delivery

Chyron Corporation Chyron Corporation is a Melville, NY based company founded in 1966. The company develops and manufactures on screen graphics solutions for the broadcast industry.

In the United States the graphics (e.g.
 (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB: CYRO) and Proximity Corporation announced an agreement today that will tailor Proximity's Emmy Award Emmy award

Annual presentation for outstanding achievement in U.S. television. Its name is taken from the nickname “immy” for the image orthicon, a television camera tube.
 winning Xenostore software for use with Chyron's Duet CG systems that use Lyric content creation and playout software. The product, which will be called Lyricstore by Proximity, will be available directly from Chyron Chyron may refer to:
  • Lower third, graphics that take up the lower area of the screen
  • Chyron Corporation, develops and manufactures on screen graphics solutions for the broadcast industry
See also
  • Chiron (disambiguation)
 and Chyron resellers worldwide.

The partnership covers the development of integrated connectivity between Proximity's Xenostore product and Chyron's Lyric software to search, transfer, convert and manage lyric graphical assets, as well as integrate Lyric software into graphics operations with legacy equipment from Adobe, Avid, Chyron, Discreet, Grass Valley, Leitch, Omneon, Pinnacle, Quantel, Sundance and others.

"We are thrilled to be working with Proximity to deliver an integrated solution to our customers," says Rich Hajdu, VP Sales and Marketing, Chyron Corporation. "Lyricstore by Proximity will improve workflow, manage graphics creation costs and dramatically improve the on-air look of our customers. Proximity is the leading company in the broadcast space with a content management and workflow solution for graphics, so we couldn't hope for a better partner in this endeavor. We have no doubt that the resulting combined offering will be very attractive to our customer base."

"Chyron is one of the most recognized and respected companies in broadcast graphics," says Sai See Statement of Additional Information.  Koppala, VP Sales and Marketing, Proximity Corporation. "With thousands of Duet systems delivered worldwide, we are delighted that we can now provide Chyron customers with an end-to-end graphics workflow solution using Proximity's asset management capabilities along with Chyron's graphics creation and delivery systems."

In addition, Proximity's industry-leading newsroom plug-ins and order management system will be integrated with Lyric's MOS (1) (Metal Oxide Semiconductor) See MOSFET.

(2) (Mean Opinion Score) The quality of a digitized voice line. It is a subjective measurement that is derived entirely by people listening to the calls and scoring the results from
 implementation to deliver a seamless system for dragging and dropping Proximity graphical assets into Lyric templates in the newsroom, as well as linking graphic orders in the order management system with Lyric playout devices.

Together this joint offering will provide a powerful end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved.

Compare: turn-key solution.
 for graphics management, order management, and on-air delivery. Proximity has already shown that these solutions deliver significant and tangible cost efficiencies and quality improvements at NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
 Arthouse, Belo Corporation and in over 150 implementations in 16 countries.

Both companies expect the Lyricstore by Proximity product to be available at NAB 2004, where it will be demonstrated at both the Proximity Booth (#SU9600) and the Chyron Booth (#C4742).

About Chyron

The Company the Whole World Watches, Chyron Corporation is a leading developer of broadcast television graphics software and hardware ranging from high-definition turnkey systems to OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  board-level solutions. Since introducing its first character generator (1) Circuitry that converts data characters into dot patterns for a display screen.

(2) A device that creates text characters that are superimposed onto video frames.
 in 1970, Chyron has become an industry standard whose brand name is synonymous with synonymous with
adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as
 broadcast television graphics. Chyron's current product line includes the Duet/Lyric family of graphic and animation systems, Aprisa still and clip store systems, video mixing solutions, telestration, OEM board-level products, asset management, and more. For more information about Chyron products and services, please visit the company website at www.chyron.com (OTC BB: CYRO).

About Proximity

Proximity is a leading media asset management software provider that extensively serves the television, film and post-production industries. The company was established in 1997 with offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, London and Sydney. Proximity maintains close relationships with virtually all the major vendors in the broadcasting industry, enabling the company to provide comprehensive media asset management solutions across heterogeneous platforms to our customers.

Proximity's Xenomax and Xenostore are the industry standard for the management and storage of video graphics and have won a Technology Emmy (Oct 2002.) Proximity products have a proven track record with installations in over 150 broadcasters across 16 countries. or more information about Proximity's product line, call 646-452-5820 or visit our Web site at www.proximitygroup.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 19, 2004
Words:635
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