Chyron Announces Changes in Sales Organization for Americas.

MELVILLE, N.Y.--(BUSINESS WIRE)--Oct. 19, 1998--Chyron Corporation (NYSE:CHY), manufacturer of high-end, broadcast-quality graphics systems, character generators, and routing and automation equipment, has announced a restructuring of its sales organization supporting North and South America. Effective immediately, these changes are designed to enable growth and expansion of Chyron's sales and marketing activities throughout the U.S., Canada, Mexico and South America, and to improve responsiveness to customer needs for digital systems solutions.

The changes include new leadership for the sales force, a new business development function to support the sales of DTV systems, station automation and distribution applications, and a new Channel Partner program to expand product distribution and customer support.

"With the growing strength and industry interest in Pro-Bel automation and distribution systems and the introduction of Chyron's Duet video processing platform for digital and HD applications, we're in a strong position to be a leader in digital systems implementation," explained Alec Shapiro, Senior Vice President, Sales & Marketing. "These changes will enable us to better respond to customer needs for stronger systems support from leading manufacturers, and further increase the efficiency of our sales operation," he added.

The new sales organization will be headed by Richard S. Hajdu, Vice President, Sales, Americas. Hajdu joined Chyron last October as general manager of Pro-Bel America, and has over 25 years of broadcast industry experience with companies such as Tektronix and Dynatech.

Reporting to Hajdu are two Area Sales Directors: Bruce Levine (East) and Ryad Kahale (West). Both longtime Chyron veterans, Levine joined Chyron in 1986 while Kahale has been with the company for 14 years.

Two new positions have been added to the sales management team to support broadcasters and program producers in dealing with key digital systems design issues. Terry Barnum has been appointed to the position of Director of Business Development, Distribution Systems and Bill Hendler has been named Director of Business Development, DTV Systems. "Both Terry and Bill bring a wealth of industry experience to the table. We expect they will become strong assets to our customers who are evaluating technology and strategic direction for their digital operations," said Shapiro.

Chyron is also strengthening the relationship with its dealers and systems integrators. Dealer agreements are being recast into a new Channel Partner Program, which provides incentives, ear. Many of our top dealers have expressed an interest to expand their systems business capabilities with Ced Shapiro.

Serving the television industry for three decades, Chyron Corporation has establishhe demands of digital and high definition telev