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Churchill Downs Launches Official 2007 Kentucky Derby and Kentucky Oaks Web Sites.


LOUISVILLE, Ky. -- Churchill Downs Churchill Downs, Ky.: see Louisville.  today launched the official Web site for the 2007 Kentucky Derby Kentucky Derby

One of the classic U.S. Thoroughbred horse races. It was established in 1875 and run annually on the first Saturday in May at Churchill Downs track in Louisville, Ky. With the Preakness and the Belmont Stakes, it makes up U.S. racing's coveted Triple Crown.
, www.kentuckyderby.com, and the official 2007 Kentucky Oaks The Kentucky Oaks is a Grade I stakes race for three-year-old Thoroughbred fillies staged annually in Louisville, Kentucky. The race currently covers 1⅛ miles (1811 metres) at Churchill Downs; carry 121 pounds (55 kg).  Web site, www.kentuckyoaks.com. The streamlined, redesigned sites take advantage of the latest advances in online technology while continuing to offer unparalleled coverage of the Kentucky Derby, its sister race, the Kentucky Oaks, and the prep seasons leading up to both historic events. The 133rd running of the Kentucky Derby will take place on May 5, 2007, while the 133rd Kentucky Oaks will be held on May 4, 2007.

The most exciting new feature of the Kentucky Derby and Kentucky Oaks Web sites is the implementation of exclusive weblogs ("blogs") written by some of the leading handicappers in horse racing horse racing, trials of speed involving two or more horses. It includes races among harnessed horses with one of two particular gaits, among saddled Thoroughbreds (or, less frequently, quarterhorses) on a flat track, or among saddled horses over a turf course with , covering prep races throughout the three months leading up to Kentucky Derby and Kentucky Oaks 133. The sites will also feature daily news updates, weekly video podcasts Video podcast (sometimes shortened to vidcast or vodcast) is a term used for the online delivery of video on demand video clip content via Atom or RSS enclosures. , a variety of RSS feeds Summaries of Web site content that are published in the RSS format for download. See RSS. , free video of every major Kentucky Derby and Kentucky Oaks prep race, and detailed information on each Kentucky Derby and Kentucky Oaks contender, including photographs, videos, past performances, detailed pedigrees, and workout information. The Kentucky Derby and Kentucky Oaks Web sites also include an online store and a virtual Kentucky Derby experience, with Web cams, celebrity videos, and expanded photo galleries designed to capture the event's excitement and pageantry.

"The 2007 Kentucky Derby and Kentucky Oaks Web sites continue Churchill Downs' tradition of leading our industry in online technology implementation," said Jeremy Borseth, senior director of channel services and Internet operations for Churchill Downs Incorporated Churchill Downs Incorporated (NASDAQ: CHDN) is the parent company of Churchill Downs. The company owns several other thoroughbred and standardbred racetracks. History . "These sites incorporate popular 'social media' elements such as expert blogs, podcasts, and RSS feeds to maximize customers' experiences while still providing a content-rich, user-friendly Web site that visitors of any sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
 can navigate and enjoy.

"Both the Kentucky Derby and the Kentucky Oaks Web sites will continue to serve as a complete online resource for racing fans in 2007," Borseth continued. "Our Kentucky Derby and Kentucky Oaks contenders pages are unmatched and offer a wealth of information on each hopeful. We also supplement our profiles with related news, features, and handicapping information to ensure that visitors have everything they need right at their fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. . When combined with the rich tradition, multimedia areas and historical features also available on the Kentucky Derby and Kentucky Oaks sites, the Web pages provide a comprehensive and enjoyable online experience for all of our racing fans."

Both the Kentucky Derby and Kentucky Oaks Web sites will feature blogs covering various regions of the country during the Kentucky Derby and Kentucky Oaks prep seasons. Expert Thoroughbred analyst Dan Shapiro will cover the eastern region, while professional handicapper hand·i·cap·per  
n. Sports & Games
1. One who assigns handicaps.

2. One who predicts the winners in a horserace, especially one who publishes such predictions as a guide for bettors.

Noun 1.
 and Thoroughbred racing analyst Toby Callet will provide his insights on how contenders in the southern region are preparing for the Run for the Roses. Churchill Downs' own Vice President of Racing Communications John Asher will cover the midwest region in his blog, with Del Mar Del Mar is the name of several places in the United States of America:
  • Del Mar, California
  • Del Mar, Texas
  • Del Mar High School, located in San Jose, California
  • Del Mar Racetrack, located in Del Mar, California
 Director of Media Mac McBride reporting on West Coast contenders and handicapper Dave Gutfreund providing regular updates on international action. All five bloggers will cover racing action in their regions for blogs on both the Kentucky Derby and the Kentucky Oaks Web sites.

Another Web innovation incorporated into both sites is downloadable regional podcasts, updated weekly and available on the Kentucky Derby and Kentucky Oaks home pages. These podcasts, which are also available through Apple's iTunes, will provide video updates on all major Kentucky Derby and Kentucky Oaks prep races, broken down by the five regions above.

A popular feature returning in 2007 is the "Road to the Kentucky Derby" and "Road to the Kentucky Oaks" sections. These areas offer complete previews and reviews of every major prep race on the Kentucky Derby and Kentucky Oaks trails, including exclusive articles, past performance charts, official results, stakes recaps, and free video analysis from Churchill Downs Simulcast Network handicappers.

The Kentucky Derby and Kentucky Oaks Web sites also offer links to the online Derby Store, www.thederbystore.com, where fans can find officially licensed Kentucky Derby 133 and Kentucky Oaks 133 merchandise, including apparel and souvenirs.

Digett, an interactive media design firm based in Boerne, Texas, aided in the design and construction of the 2007 Kentucky Derby and Kentucky Oaks Web sites.

Kentuckyderby.com is the official Web site of the Kentucky Derby and is owned and operated by Churchill Downs Incorporated. As one of the world's premier sporting events and the first leg of horse racing's Triple Crown, the Kentucky Derby traditionally takes place on the first Saturday in May. The 133rd running of this celebrated event is scheduled for May 5, 2007, at Churchill Downs in Louisville, Ky. Approximately 150,000 people attend the Kentucky Derby in person, with more than 20 million people tuning in tuning in,
v process in which a therapeutic touch practitioner centers himself or herself so as to be aligned with or “in tune” with a healing energy “frequency,” so that the patient may choose to join the practitioner (tune
 via television and radio worldwide.

Kentuckyoaks.com is the official Web site of the Kentucky Oaks and is owned and operated by Churchill Downs Incorporated. As one of the world's top races for 3-year-old fillies, the Kentucky Oaks is traditionally renewed on the Friday prior to the first Saturday in May. Approximately 100,000 people attend the Kentucky Oaks in person, with several million tuning in via television worldwide.

Churchill Downs, the world's most legendary racetrack, has conducted Thoroughbred racing and presented America's greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 Global Select Market: CHDN) also operates Trackside track·side  
n.
The area near a track, especially a racetrack.
 at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 133rd running of the Kentucky Derby on May 5, 2007. The track's 2007 Spring Meet is set for April 28 through July 8. Churchill Downs has hosted the Breeders' Cup The Breeders' Cup World Championships is an annual series of Grade I thoroughbred horse races operated by Breeders' Cup Limited, a company formed in 1982 by a consortium of North American racing organizations, led by the National Thoroughbred Racing Association.  World Championships a record six times. Information about Churchill Downs can be found on the Internet at www.churchilldowns.com.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Feb 7, 2007
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