Churchill Downs Incorporated Leads the Field with CRM Analytics Powered by SPSS Data Mining Technology.Business Editors CHICAGO--(BUSINESS WIRE)--April 29, 2004 Horse-Racing Legend Will Leverage Clementine Clementine forty-niner’s drowned daughter; “lost and gone forever.” [Am. Music: Leach, 236] See : Grief (R) Data Mining Workbench for Personalized Customer Marketing SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SPSSE), a worldwide provider of predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. technology and services, today announced that Churchill Downs Incorporated Churchill Downs Incorporated (NASDAQ: CHDN) is the parent company of Churchill Downs. The company owns several other thoroughbred and standardbred racetracks. History (NASDAQ:CHDN) has chosen the Clementine data mining workbench to better meet the needs of its more than one million global customers, including the 150,000 members of the company's elite player-reward program, the Twin Spires Club. By analyzing millions of in-person, telephone- and Web-based transactions, Clementine will enable Churchill Downs Incorporated (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ) to identify the most effective methods for optimizing its customer relationships by analyzing a combination of demographic and psychographic In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). information. Churchill Downs Incorporated will use this Clementine-based information to analyze which products and services are important to its customers so the organization can maximize customer lifetime value. "For well over a century, Churchill Downs Incorporated has served as the premier source of quality horse-racing content for sports enthusiasts the world over," said Atique Shah, vice president of CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and technology solutions at CDI. "Our goal is to interact with customers on a one-to-one basis, ensuring that their experience is memorable. Not only do we want to reach our customers with the right offer, but we want to reach them through the channel they find most appealing. SPSS Inc.'s Clementine makes this approach possible." "Data mining is tailor-made for the sports industry," said Colin Shearer, vice president of Customer Analytics at SPSS Inc. "While these organizations generate massive amounts of data across numerous channels, they still require an effective means for turning it into useful information. Clementine's predictive analytics make it an ideal solution to help Churchill Downs Incorporated study the lifecycle of its customers and build models that can anticipate their preferences and likely behavior. These models will prove invaluable to the organization in its pursuit of building stronger customer relationships." "In terms of developing robust customer lifetime value models that deliver enhanced insights, Clementine is a weapon that takes this company into a territory we haven't been before," continued Shah. "Overall, Churchill Downs Incorporated views predictive analytics as an asset, and tools such as Clementine will help us achieve more effective customers relationships over time." Churchill Downs Incorporated (CDI), headquartered in Louisville, Ky., owns and operates world-renowned horseracing venues throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The company's racetracks in California, Florida, Illinois, Indiana and Kentucky host 114 graded-stakes events and many of North America's most prestigious races, including the Kentucky Derby and Kentucky Oaks, Hollywood Gold Cup The Hollywood Gold Cup is a Grade I stakes race for thoroughbred horses inaugurated in 1938 at Hollywood Park Racetrack in Inglewood, California. It was run as a handicap race until 1997 when it was switched to weight-for-age conditions. and Arlington Million. CDI racetracks have hosted nine Breeders' Cup World Thoroughbred Championships - more than any other North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. racing company. CDI also owns off-track betting facilities and a television production company, and has interests in telecommunications and racing services companies that support CDI's network of simulcasting and racing operations. CDI trades on the Nasdaq National Market under the symbol CHDN and can be found on the Internet at www.churchilldownsincorporated.com. About SPSS Inc. SPSS Inc. (NASDAQ:SPSSE) is a global provider of predictive analytics technology and services. The company's predictive analytics technology connects data to effective action by drawing reliable conclusions about current conditions and future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve processes, and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com. SPSS Inc. information is available on the Web through the SPSS Press Center at: www.spss.com/press |
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