Churchill Downs Incorporated Bets on E.piphany for CRM Solution.

Business Editors

SAN MATEO, Calif.--(BUSINESS WIRE)--Jan. 15, 2004

Horse-Racing Giant Selects Complete Suite of E.piphany(R) CRM Software

Applications to Improve Customer Acquisition,

Retention and Satisfaction

E.piphany, Inc. (Nasdaq:EPNY), a full-suite provider of customer relationship management (CRM) solutions, today announced that Churchill Downs Incorporated (CDI) (Nasdaq:CHDN) has licensed the E.piphany CRM software suite to enable them to better identify, service and market to their customers. The E.piphany E.6(TM) software suite will provide the technology foundation for CDI to implement a new enterprise-wide strategy for becoming a customer-centric organization.

"Churchill Downs Incorporated is committed to bringing value and a great experience to our customers," said Atique Shah, CDI's vice president of CRM and technology solutions. "We are embarking on an enterprise-wide initiative to build customer value across our operations. This is the first time ever in the history of horse racing that a company has adopted CRM to this level, and it requires a technology solution that can stand-up to the challenge. We selected Epiphany based on its proven track record of delivering value, as well as its visionary leadership position in today's CRM marketplace."

"We are excited about the opportunity of working with Churchill Downs Incorporated," said Ellen Olson, senior vice president of worldwide marketing at E.piphany. "Our ability to bring state-of-the-art CRM software to an organization that already has a rich and unique affinity with its customers is a very compelling combination. We look forward to being part of CDI's success in implementing an enterprise-wide customer strategy."

Churchill Downs Incorporated, headquartered in Louisville, Ky., owns and operates world-renowned horse racing venues throughout the United States. The Company's racetracks in California, Florida, Illinois, Indiana and Kentucky host 114 graded-stakes events and many of North America's most prestigious races, including the Kentucky Derby, Kentucky Oaks, Hollywood Gold Cup and Arlington Million. CDI racetracks have hosted nine Breeders' Cup World Thoroughbred Championships -- more than any other North American racing company. CDI also owns off-track betting facilities and has interests in various television production, telecommunications and racing services companies that support CDI's network of simulcasting and racing operations. CDI trades on the Nasdaq National Market under the symbol CHDN and can be found on the Internet at www.churchilldownsincorporated.com.

About E.piphany

The E.piphany(R) E.6(TM) CRM software suite enables global organizations to align touchpoints, processes and technologies around the customer. Built on the industry's most advanced, service-oriented architecture, the E.piphany software solution creates benefits that cross departments and geographies, and result in rapid, measurable ROI. With the E.piphany 6.5 suite of Marketing, Sales and Service software solutions, every customer interaction is driven by real-time intelligence, enabling businesses to better understand their customers and optimize every interaction from both a revenue generation and customer retention viewpoint. More than 460 companies, including nearly 40 of the Fortune 100, use E.piphany software products to enhance their customers' experiences while, at the same time, realizing the companies' business objectives. With worldwide headquarters in San Mateo, CA, E.piphany serves customers in more than 40 countries worldwide. For more information, visit us at www.epiphany.com.

E.piphany and the E.piphany logo are registered trademarks and E6 is a trademark of E.piphany, Inc. All other trademarks are the property of their respective owners.

This press release contains forward-looking statements relating to future customer relationships and results that may be achieved by customers using the E.piphany E.6 product. Actual results could differ materially from such forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include customers' individual purchasing decisions, delays in market and customers' acceptance and implementation of the E.piphany E.6 products, intense competition including the introduction of new products and services by competitors, our ability to hire and retain qualified personnel, and general economic conditions. These factors and others are described in more detail in the Company's public reports filed with the Securities and Exchange Commission, such as those discussed in the "Risk Factors" section included in the Company's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and in the Company's prior press releases. E.piphany assumes no duty to update any statements made in this press release.