Church & Dwight and Integrity Pharmaceutical Form Partnership to Promote Happy, Healthy Babies.

Business Editors, Health & Medical Writers

INDIANAPOLIS--(BW HealthWire)--July 30, 2002

Companies provide information and products to help parents during

all stages of pregnancy

To help future parents and to help promote healthy, happy babies, Church & Dwight, Inc. (NYSE:CHD), manufacturers of the First Response(R) and Answer(R) pregnancy tests and ovulations predictors, and Integrity Pharmaceutical Corporation, manufacturer of StuartNatal(R) Rx prenatal vitamins and Stuart Prenatal(R) over-the-counter vitamins, have partnered together to create an education program to guide parents through the pregnancy process.

This new partnership includes an educational brochure, shared web resources, and a co-promotional education and coupon program, while also bringing together the natural synergy of the companies' complementary products.

"It was a natural fit to combine our pregnancy tests and ovulations predictors with the Stuart(R) brand of prenatal vitamins to benefit future parents and their babies," said Stacey Feldman, Category Manager, Marketing for Church & Dwight. "As manufacturers of these types of products, we are committed to make sure that parents are better educated to help ensure the safest and healthiest pregnancy."

Informational Brochure and Shared Web Resources

As part of their healthy happy babies education program, the two companies have co-authored a brochure on preconception topics. The brochure, "Steps to Pregnancy - A Woman's Guide to Pre-Pregnancy Planning," provides information on health and nutrition as well as helping a woman better understand how to work with her cycle. The brochure is available through both companies' websites at www.stuartnatal.com and www.firstresponse.com. In addition, the companies have made the brochure available to many OB/GYN offices across the country, so they can better educate their patients.

Co-promotional Couponing 

Church & Dwight and Integrity Pharmaceutical Corporation are also using each of their products to inform consumers of the other company's products as well as creating additional outlets for educational information regarding the importance of the many steps of prenatal care. For example, nutritional information and coupons for Stuart Prenatal(R) Vitamins are included in the instruction pamphlets found in their First Response One-Step Ovulation Predictor Test.

Designed to help a woman maximize her chance of conception by identifying her most fertile time of the month, the First Response One-Step Ovulation Predictor Test is an easy method to help women find the two days when she is most able to become pregnant. In addition, the First Response Early Result Pregnancy Test helps a woman detect her pregnancy as early as a three days before her expected period, which is four days sooner than other leading brands.

"We believe that the sooner a woman finds out she is pregnant and receives proper prenatal care, including taking a quality prenatal vitamin, the greater her likelihood of having a healthy baby," said Stacey Feldman, Category Manager, Marketing for Church & Dwight.

Integrity Pharmaceutical Corporation offers StuartNatal Rx prenatal vitamins and Stuart Prenatal over-the-counter vitamins to help women get the proper nutrition. Integrity also introduced Duet(TM) by StuartNatal, which provides women with two choices - tablets or a great tasting chewable - to get optimal prenatal nutrition with minimal side effects. These products are part of Integrity Pharmaceutical's focus on providing optimal nutrition for women who are in a variety of stages of motherhood - pre-conception, pregnancy and post partum period.

"It is essential for a woman to begin caring for her baby as early as possible, because the early weeks of pregnancy are critical to fetal development," said Amy Erbskorn, Vice President, Marketing for Integrity Pharmaceutical Corporation. "This includes nutrition. For instance, prenatal vitamins that contain high quality folic acid may help to reduce the incidence of some kinds of birth defects if taken early enough."

Integrity Pharmaceutical Corporation is a privately owned, fully integrated pharmaceutical company that focuses on providing the OB/GYN and Urology specialties with quality pharmaceutical products. The company has a nationwide sales force and currently markets numerous products including Urimax(R), Duet(TM) by StuartNatal(R), StuartNatal(R) Plus 3(TM), and Stuart Prenatal(R). More information about Integrity can be found on the company website at www.integritypharma.com or by calling 1-800-823-6878.

Church & Dwight, Inc. is a publicly traded company that manufactures household, specialty, and personal care products, sold under the Arm & Hammer(R) and other well-known brand names, including First Response(R) and Answer(R) Home Diagnostic Test kits. More information about Church & Dwight or First Response(R) can be found on www.ChurchDwight.com or www.firstresponse.com.