Church's Chicken Franchisees in Houston Learn How to Grow Their Businesses and Maximize Return on Investments; Houston Franchisees Try to Widen Gap in System-Wide Sales.ATLANTA -- Church's Chicken Church's Chicken is a U.S. chain of fast food restaurants specializing in fried chicken. The chain was founded as Church's Fried Chicken To Go by George W. Church, Sr. on April 17, 1952 in San Antonio, across the street from The Alamo. clearly is a favorite of people in the Houston area, as customers there helped make area franchisees tops in U.S. system-wide sales in 2005. However, the collective success has not tempered the drive to increase profitability. This week, Myron Ball, Senior Director of Franchise Operations, and other members of the Church's franchise operations team were in Houston to help coach franchisees on maximizing profitability and avoiding losses. "This three-city road show has been quite successful, as franchisees continue to express their pleasure with the level of support they are receiving from Church's Chicken," said Mr. Ball. "Our goal is to develop operators with solid business skills, not just good franchisees." Earlier this year, Church's Chicken reached the $1 billion sales milestone, with the franchisees bringing in 75% of that figure. Many franchisees realize now, more than ever, that developing a Church's is a compelling prospect. In fact, during the company's annual convention in April, several existing franchisees signed agreements to build new restaurants in the Houston area. Last month, company executives welcomed Faisal Zakaria, who plans to build three Houston-area restaurants by 2009, into the franchise family. "Our growth strategy is simple: build more Church's and improve existing Church's... and that starts with our franchisees," said Doug Pendergast, Executive Vice President and Chief Franchise Officer. "We plan to accomplish this goal by welcoming experienced franchisees who are committed to multi-unit development." Church's franchisees have several opportunities at their disposal to increase profitability and maximize return on investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ): --Re-imaging -- Updating older-model Church's restaurants, both inside and out in three easy steps, significantly increasing sales. --Conversion -- Transforming existing locations into new Church's Chicken restaurants in as little as 30 days. --Pre-Fab Build -- Accelerating ground-up construction by as much as 45 days via a strategic partnership with Fullerton Building Systems. "Attending the one-day session was a solid move on my part, as I was able to learn how to avoid typical mistakes made during the calculation of gross profit margin Gross profit margin Gross profit divided by sales, which is equal to each sales dollar left over after paying for the cost of goods sold. gross profit margin A measure calculated by dividing gross profit by net sales. ," said Anwar Wadiwala, who is developing two new Church's in the greater Houston Houston–Sugar Land–Baytown is a 10-county metropolitan area defined by the Office of Management and Budget. It is located along the Gulf Coast region in the U.S. state of Texas. area. "A two-to-three percent error can make a big impact on your bottom line, but now I understand the impact of sound financial management." About Church's Founded in San Antonio, Texas “San Antonio” redirects here. For other uses, see San Antonio (disambiguation). San Antonio is the second most populous city in Texas, the third most populous metropolitan area in Texas, and is the seventh most populous city in the United States. As of the 2006 U.S. , in 1952, Church's Chicken(tm) is a highly recognized brand name in the QSR QSR Quick Service Restaurant QSR QoS (Quality of Service) Satisfaction Rate QSR Quality System Regulations QSR Quality Status Report QSR Quality System Review QSR Quarterly Status Report QSR Quality System Requirement sector, and is one of the largest quick-service chicken concepts in the world. Church's Chicken(tm) serves traditional Southern and Spicy Fried Chicken Fried chicken is chicken which is dipped in a breading mixture and then deep fried, pan fried or pressure fried. The breading seals in the juices but also absorbs the fat of the fryer, which is sometimes seen as unhealthy. with a focus on offering complete meals with large portions at low prices and is positioned as the Value Leader in the Chicken QSR category. As of February 2006, the Church's system had 1,546 locations worldwide in 16 countries, plus Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. , with system sales System sales is a business term used in the franchising industry. Franchisors provide supplies, marketing and administration services to franchisees in return for a part of the franchisees' revenues. Some franchisors also operate some outlets directly. of over $1 billion. |
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