Printer Friendly
The Free Library
19,607,059 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Church's Chicken(TM) Gets Spicy; Spicy Chicken Launch is the Largest in Company History.


ATLANTA -- Church's Chicken Church's Chicken is a U.S. chain of fast food restaurants specializing in fried chicken. The chain was founded as Church's Fried Chicken To Go by George W. Church, Sr. on April 17, 1952 in San Antonio, across the street from The Alamo. (TM) announces the launch of its spicy bone-in chicken and chicken tenders to all of its 1,234 restaurants nationwide and nearly 100 restaurants in Mexico. The product will be offered starting Monday, July 25.

The product rollout comes after an eleven-week nationwide test of Church's spicy chicken at 100 company and franchised restaurants, where the product was "enthusiastically received," said CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Harsha V. Agadi. Eight of Church's 175 operating groups, including some key members of the Church's Independent Franchisees Association and Chicago-based Falcon Holdings, were involved in the test.

"We are going 'beak-to-beak' with our competitors with this new product and we are going to make a huge impact on the market," said Agadi. "In some of our test stores, spicy chicken sales represented 25 to 40 percent of the business."

Every customer entering or driving through a Church's restaurant will be offered original or spicy chicken, seasoned with a special blend Special Blend is a morning radio show airing weekdays from 7 AM to 10 AM on the community-based campus radio station CKCU-FM in Ottawa, Canada. The show is entirely produced by volunteers; each of the 15 weekly programming hours is hosted by a different volunteer, with  of jalapeno, cayenne, chili, black and white pepper. Window and store signs and staff uniforms will support the product rollout. And a fun, relevant and engaging advertising campaign, with several creative advertising spots, will also support the product rollout.

Internationally, Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla.  and Indonesia, with 100 restaurants each, offered spicy chicken. All other international restaurants not serving the product will do so in a few months.

"We have heard our customers for years request spicy chicken," said Agadi, "and we are giving them what they want - a bold, lively and delicious spicy chicken product. Church's will continue to offer the same value it has delivered to its customers for the past 53 years, but with a spicy new flavor, with more product offerings to come."

About Church's Chicken

Founded in San Antonio, Texas “San Antonio” redirects here. For other uses, see San Antonio (disambiguation).
San Antonio is the second most populous city in Texas, the third most populous metropolitan area in Texas, and is the seventh most populous city in the United States. As of the 2006 U.S.
 in 1952, Church's Chicken is a highly recognized brand name in the QSR QSR Quick Service Restaurant
QSR QoS (Quality of Service) Satisfaction Rate
QSR Quality System Regulations
QSR Quality Status Report
QSR Quality System Review
QSR Quarterly Status Report
QSR Quality System Requirement
 sector, and is one of the largest quick service chicken concepts in the world. Church's Chicken serves traditional Southern and Spicy Fried Chicken Fried chicken is chicken which is dipped in a breading mixture and then deep fried, pan fried or pressure fried. The breading seals in the juices but also absorbs the fat of the fryer, which is sometimes seen as unhealthy.  with a focus on offering complete meals with large portions at low prices and is positioned as the Value Leader in the Chicken QSR category. As of December 26, 2004, the Church's system had 1556 locations worldwide. During 2004, the Church's system generated approximately $950 million of sales.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Jul 19, 2005
Words:373
Previous Article:Becker Professional Review Enters CPE Business.
Next Article:Penton Stockholders Elect Directors, Approve Accountants.



Related Articles
Gone Bowling.
THAI WILL BE DONE WONTON LUST, AND MORE, IN NORTHRIDGE.
MARVEL'S MENU FUN, TOO.
KUNG PAO FLAVOR OUT OF THIS WORLD.
EXPRESS LANE : ON THE TABLE IN 30 MINUTES OR LESS.
EXPRESS TO GO : QUICK AND DELICIOUS.
EXPRESS LANE : ON THE TABLE IN 30 MINUTES OR LESS.
SZECHWAN GARDEN WORTH DUCKING INTO : THE FACTS.
Strip tease.
Ruby Tuesday.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles