Chumbo.com Partners With IBM to Develop E-Commerce Solution for Aptiva Customers.MINNEAPOLIS--(BUSINESS WIRE)--Jan. 7, 1999-- New IBM's Easy Choice(tm) Offering Allows Users To Personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. Their Aptiva(R) PC By Choosing Their Own Software Chumbo.com today announced an agreement with IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE NYSE See: New York Stock Exchange :IBM) for the launch of a website that gives new Aptiva(R) PC customers an easy, fast and fun way to choose selected software for their Aptiva. A key component of IBM's Owner Privileges(tm) program, Aptiva owners simply go to the new dedicated website and can choose from a selection of popular software titles. Aptiva PC customers also have direct access to the award winning Chumbo.com site where they can choose from thousands of software titles. "Consumers have a variety of lifestyle interests which they want to experience on their PC. At IBM we don't feel it should be our role to limit our customers to cut-down versions of office productivity software or be bombarded with unwanted games," Brian Conners General Manager of Consumer Systems, IBM Consumer Division. "The agreement with Chumbo.com opens up a selection of the hottest, most popular and affordably priced software titles that consumers can purchase to customize their Aptiva to their lifestyle. IBM Easy Choice also continues building the ongoing relationship we are developing with Aptiva users through our Owner Privileges program." Upon purchasing a new IBM Aptiva The IBM Aptiva personal computer was introduced in September 1994 as the replacement for the IBM PS/1. The last system was withdrawn in May 2001 without direct replacement when IBM decided to get out of the home market. , customers are guided to the IBM Easy Choice(tm) web site during the initial product registration process. Rather than mandate pre-configured software packages, the IBM Easy Choice web site, hosted by Chumbo.com, offers the customer a choice of popular software package options from leading software publishers. This alliance enhances IBM's post sales relationship with Aptiva customers by offering software bundles configured con·fig·ure tr.v. con·fig·ured, con·fig·ur·ing, con·fig·ures To design, arrange, set up, or shape with a view to specific applications or uses: for specific lifestyle and general interests. This customer relationship model extends the IBM Aptiva experience for the customer beyond the purchase. In this way, IBM and Chumbo.com are using the power of the Internet to enhance the one to one relationships with their customers. IBM Easy Choice product sales will be fulfilled ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. by Chumbo.com through its partnership with Zomax, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ZOMX) a provider of outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. services who also will take responsibility for software replication. "Our agreement with IBM demonstrates the continuing shift in the PC market towards providing the customer with products that meet personal needs," said David Prais, president of Chumbo.com. "Our business model allows companies such as IBM to focus on building relationships with their customers while we work to provide the maximum software choice and ultimate ease in ordering." After registering their new Aptiva PC, customers initially can purchase two titles from the latest and hottest software games and applications for under $10. Additional premium software titles are available for as low as $15. IBM Easy Choice software selections are available in four categories: Education, Entertainment, Reference & Utilities and Personal Productivity. About Chumbo.com An Internet commerce company, Chumbo.com was recently recognized at the best place on the Web to buy software by PC Magazine (11/98) and U.S. News & World Report U.S. News & World Report Weekly newsmagazine published in Washington, D.C. U.S. News was founded in 1933 by David Lawrence (1888–1973) to cover important domestic events; he founded World Report in 1945 to treat world news. The two magazines were merged in 1948. (12/98). Chumbo.com is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Chumbo Holdings Corporation and a 24-hour resource for users and IS managers to purchase software, computer related books and DVDs. The company provides a channel of distribution for Independent Software Vendors (ISVs) and an optional distribution method for PC OEMs. Chumbo.com is located on the World Wide Web at http://www.chumbo.com. (c) 1997,1998, 1999 Chumbo.com. Chumbo, Chumbo Logo, and Chumbo The Ultimate Source in Software slogan A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. Slogans vary from the written and the visual to the chanted and the vulgar. are trademarks or registered trademarks of Chumbo.com. All trademarks are property of their respective owners. All rights reserved. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion