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Chukchansi Duck Wins Marketing Award; Casino Wins Raving Award for Marketing.


Entertainment Editors/Business Editors

COARSEGOLD, Calif.--(BUSINESS WIRE)--May 3, 2004

Chukchansi Gold Resort & Casino is just nearing its one-year mark, and has already garnered a second award for excellence. The Raving rav·ing  
adj.
1. Talking or behaving irrationally; wild: a raving maniac.

2. Exciting admiration: a raving beauty.

n.
 Award for Marketing was presented to the casino last week by the Raving Consulting Co. of Nevada.

The award is presented to the top casinos worldwide that are deemed by the Raving group to have the best, most effective and creative marketing promotions. Chukchansi Gold Casino was presented the award for the small toy duck that is perched on top of the common bathroom sundries sun·dries  
pl.n.
Articles too small or numerous to be specified; miscellaneous items.



[From sundry.
 found in many hotel rooms.

Dennis Conrad, president of Raving Consulting Co., pointed out the duck as a winner because it provides a warm, human touch to the sometimes-impersonal experience of staying in a hotel room. The small, soft plastic toy brings a whimsical whim·si·cal  
adj.
1. Determined by, arising from, or marked by whim or caprice. See Synonyms at arbitrary.

2. Erratic in behavior or degree of unpredictability: a whimsical personality.
 smile at a memory that "probably harkens back to the days when we splashed innocently in our bathtubs," he said.

Virginia Perkins, general manager of Chukchansi Gold Casino, said, "We're very proud to receive this award. Chukchansi Gold is dedicated to providing landmark guest service to our valued guests. Every effort we put forth, large or small -- including the duck -- is an act aimed at fulfilling our goal of making each guest's stay a personal and memorable one."

The Chukchansi Gold Resort & Casino is owned by the Picayune Picayune (pĭkəyn`), city (1990 pop. 10,633), Pearl River co., S Miss., near the Pearl River and the La. line; inc. 1904.  Rancheria rancheria (ränchā`rēä), type of communal settlement formerly characteristic of the Yaqui Indians of Sonora, Mexico, and of various small Native American groups of the SW United States, especially in California.  of the Chukchansi Indians and is operated by Cascade Entertainment Group. It is Central California's newest gaming and entertainment destination located in the beautiful Sierra foothills near Yosemite National Park Yosemite National Park (yōsĕm`ĭtē), 761,266 acres (308,205 hectares), E central Calif.; est. 1890 as a result of the efforts of conservationist John Muir. Located in the Sierra Nevada, it is a glacier-scoured area of great beauty; Mt. . The casino features 1,800 slots, 46 table games, and offers first-rate fun. (www.chukchansigold.com)
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Publication:Business Wire
Date:May 3, 2004
Words:276
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