Chuck E. Cheese is on the Loose: Global Icons to Build Merchandising Program for Chuck E. Cheese's.Business Editors LOS ANGELES--(BUSINESS WIRE)--Jan. 19, 2004 Chuck E. Cheese's <noinclude></noinclude> Chuck E. Cheese's is a chain of family entertainment centers. The concept centers around a basic sit-down pizza restaurant, complemented by arcade games, small rides, animatronic characters, and other popular diversions for young (R), the famous host site of family fun, has chosen Global Icons, a premier licensing and brand merchandising agency, to develop an extensive merchandising program which brings the fun and excitement of the in-store experience into the home. What began in 1977 as a single pizza restaurant has grown into a wildly successful chain, boasting over 460 entertainment centers in 48 states. Serving up pizza, appetizers, desserts, a variety of games, rides and activities, and singing & dancing robotic characters, Chuck E. Cheese amuses more than 50 million kids a year. The average customer visits 5 times per year. "Chuck E. Cheese is one of most beloved classic characters among children 6-8 because he stands for fun. We are excited to tap into this property's vast potential by translating the brand's inherent sense of play into a comprehensive retail program," said Mike Gard, COO of Global Icons. Global Icons will develop the Chuck E. Cheese program by partnering with a diverse selection of licensees, with primary focus on the Toys & Games, Interactive, Publishing, Social Expressions, Apparel, Housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. , and Food categories. Licensing efforts will potentially be supported with coupon giveaways on packaging and in-store promotions. "Global Icons' passion, enthusiasm and expertise in the entertainment and brand space coupled with our hugely popular character makes for a powerful combination in expanding and extending the Chuck E. Cheese licensing program," said Jon Rice, Vice President Marketing & Licensing at CEC (Central Electronic Complex) The set of hardware that defines a mainframe, which includes the CPU(s), memory, channels, controllers and power supplies included in the box. Some CECs, such as IBM's Multiprise 2000 and 3000, include data storage devices as well. Entertainment. About Global Icons Global Icons is a licensing and merchandising agency, specializing in the development and extension of corporate brands, trademarks, and entertainment properties. On behalf of its ever-expanding roster of clients, the company's goal is to drive profitability and increase brand awareness through the establishment of new products, distribution channels, and revenue streams. Select clients include Duncan Hines Duncan Hines (March 26, 1880–March 15, 1959) was a U.S. pioneer of restaurant ratings for travelers. Born in Bowling Green, Kentucky, Hines was a traveling salesman for a Chicago printer. , Elite Modeling, Cirque du Soleil Cirque du Soleil (French for "Circus of the Sun") is an entertainment empire based in Montreal, Quebec, Canada and founded in Baie-Saint-Paul in 1984 by two former street performers, Guy Laliberté and Daniel Gauthier. , Igloo igloo (ĭg`l  ) [Inuit,=house]. The Eskimos traditionally had three types of houses. , Humvee, Hollywood, Pep Boys, Ronald McDonald House Charities This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , and Spinning, among others. Please visit www.globalicons.com for more information. About Chuck E. Cheese's Headquartered in Irving, Texas Irving (pronounced 'er-ving') is a city located in the U.S. state of Texas within Dallas County. According to the 2000 U.S. Census, the city population was 191,615; the 2006 estimate was 201,927 according to the North Central Texas Council of Governments, and 196,084 according to , CEC Entertainment, Inc. operates a system of 467 Chuck E. Cheese's restaurants in 48 states, of which 419 are operated by the Company. Additional information on CEC Entertainment, Inc. can be obtained by accessing its homepage at http://www.chuckecheese.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion