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Chrystal Software Adds to Executive Team; Invests for Growth in Enterprise Web Content Management.


Business Editors

SAN DIEGO--(BUSINESS WIRE)--March 21, 2001

Chrystal Software, a Xerox (NYSE NYSE

See: New York Stock Exchange
:XRX XRX Xerox Corporation (stock symbol) ) New Enterprise Company, has expanded its executive team with the addition of Dr. Willie Lim as chief technology officer; Ron Swartz as vice president of business development; and Jeff Fassett as vice president of marketing.

These new additions to the management team will help Chrystal Software grow in the enterprise Web content management market, with focus on particular vertical market segments that can best leverage Chrystal's leading XML-based technology.

"Chrystal Software has long been a leading content management provider," said Chrystal President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  David Garnett This article is about the Bloomsbury author. For the science fiction author, see David S. Garnett.

David Garnett (1892–1981) was a British writer and publisher.
. "In order to secure that position going forward, while expanding into new vertical markets managing Web content, we are investing in the company's near- and long-term future. The addition of a very experienced information technology specialist, a business development leader and a veteran marketing professional will drive our team as we develop new applications for our core markets, including automotive, pharmaceutical and education."

Dr. Lim has more than 20 years of experience in software technology. He was vice president with Lehman Brothers Lehman Brothers Holdings Inc. (NYSE: LEH), founded in 1850, is a diversified, global financial services firm. It is a participant in investment banking, equity and fixed income sales, research and trading, investment management, private equity, and private banking. , in charge of the firm's Information Management Technology group that developed and maintained a global enterprise infrastructure capable of supporting the timely and guaranteed delivery of hundreds of thousands of trade-related messages daily. Dr. Lim was also the chief technology officer of KidzMedia Inc., an application service provider for Home-Helper and other educational tools such as Essay Maker, Term Paper Builder and e-Flashcards for the teen- and college-age markets.

Dr. Lim has also worked at Northrop-Grumman, MIT MIT - Massachusetts Institute of Technology  Laboratory and MIT Lincoln Laboratory MIT Lincoln Laboratory, also known as Lincoln Lab, is a federally funded research and development center managed by the Massachusetts Institute of Technology and primarily funded by the United States Department of Defense. . He holds a Ph.D. in artificial intelligence from the Massachusetts Institute of Technology Massachusetts Institute of Technology, at Cambridge; coeducational; chartered 1861, opened 1865 in Boston, moved 1916. It has long been recognized as an outstanding technological institute and its Sloan School of Management has notable programs in business, , and a master's in electrical engineering and a master's in computer science, both from Washington University, St. Louis. He has been published more than 30 times in industry publications in several areas including parallel computing.

Swartz will oversee the development of a variety of new content management applications and foster new business alliances in highly regulated industries, including pharmaceutical, power generation and distribution and government.

Swartz not only has a successful track record of developing and deploying software solutions, but has also directed another successful Xerox spin-off, KnowledgePath Software. As a manager, he created a successful business venture that served the businesses in need of optimized knowledge sharing. He led a team that developed operational knowledge software, which resulted in seven invention proposals resulting in multiple patent application filings.

Prior to joining Xerox, Swartz founded ESPS ESPS Essential Small Pharmacies Scheme (UK)
ESPS East Spring Primary School (Singapore)
ESPS Electrode-Separated Piezoelectric Sensor
 Inc. The company's production software system, CoreDossier(TM), a high-end commercial production software

system for the management and publishing of regulatory dossiers, is currently used by 50 of the top pharmaceutical and health-care companies worldwide. Swartz also has strong technical expertise gained through positions with Sterling Winthrop Pharmaceuticals, GE Aerospace, Commodore Semiconductor and Leeds & Northrup. He has a bachelor's degree in computer and informational science from Temple University and a master's degree in computer science from Villanova University.

Fassett joins Chrystal Software as Vice President of Marketing, bringing nine years of software/Internet marketing and general management experience to the company.

Fassett spent the past three years with Informix Software, a Menlo Park, Calif.-based enterprise database vendor. He most recently served as director of product management for Informix's "Arrowhead" initiative, an e-business platform encompassing a database, application server, development tools and management tools. Previously, Fassett was in charge of defining and delivering Informix's overall strategy and product roadmap for Web technologies, focused on Java/J2EE and XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
.

Before joining Informix, Fassett held various marketing/management positions with IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  promoting Java technologies, with America Online's "AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Brand" division, and with a software startup in San Diego. He received a master's degree in business administration from Georgetown University and a bachelor's degree in sociology from the University of California, Santa Barbara History
The predecessor to UCSB, Santa Barbara State College, focused on teacher training, industrial arts, home economics, and foreign languages. Intense lobbying by an interest group in the City of Santa Barbara led by Thomas Storke and Pearl Chase persuaded the State
.

About Chrystal Software

Chrystal Software, a Xerox New Enterprise company, designs and delivers innovative content management solutions. Chrystal's latest product Eclipse uses XML- and Java-based applications to manage and assemble individual pieces of Web-based information to create a quality content management and delivery solution for the Web, print, CD or wireless devices. Eclipse addresses the need for efficient, cost-effective information management, retrieval and delivery enabling companies to reduce costs while increasing revenue through the effective sharing of corporate knowledge.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 21, 2001
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