Chrome Releases Chrome Carbook With New Look and Added Flexiblity for Dealers.Automotive Writers PORTLAND, Ore.--(BUSINESS WIRE)--Oct. 1, 2002 Chrome Systems Corporation, provider of automotive data, configuration technology and commerce solutions, today announced the release of Chrome Carbook 5.0, Chrome's web-based vehicle configuration and pricing tool for auto dealers, portals and financial institutions. The release signals a strong direction in Chrome's current offerings -- flexible, feature-rich and consumer-friendly. Chrome Carbook 5.0 is very flexible, enabling the clients to easily turn features on or off, depending on the customer experience they want to create for Web site visitors. Dealers decide which vehicle makes and years are displayed, as well as which prices and vehicle features can be viewed. Other customizations include comparisons, colors, fonts and search criteria. Version 5.0 introduces both advantage-based and side-by-side comparisons on up to five vehicles at one time. The side-by-side feature shows the vehicle's standard and optional equipment alongside each other in an easy-to-read chart. The advantage-based comparator comparator Instrument for comparing something with a similar thing or with a standard measure, in particular to measure small displacements in mechanical devices. In astronomy, the blink comparator is used to examine photographic plates for signs of moving bodies. explains the advantages and disadvantages of two vehicles being compared in easy-to-understand text advantages if needed. Dealerships have the option of hiding the disadvantages of their own vehicles over the competition, or excluding competitive vehicles from the comparisons altogether. Clean pages and easy navigation make Chrome Carbook an easier tool for site visitors as well. Users have the option of comparing the vehicle being configured con·fig·ure tr.v. con·fig·ured, con·fig·ur·ing, con·fig·ures To design, arrange, set up, or shape with a view to specific applications or uses: or requesting a quote from a dealer on every page during the configuration process. The new quick quote form is less than a frame long, encouraging users to proceed with a request for more information. A new "feature search" enhancement aids those visitors who know they want features such as a CD changer Changer The name given to a clearing member that is willing to assume the opposite position of a futures contract within a larger alternative exchange, of which it also is a clearing member. and leather seats, but don't know Don't know (DK, DKed) "Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party. which vehicles offer those features. "Chrome Carbook 5.0 is an example of our commitment to listen to dealer needs and bring solutions to market. What we're hearing is dealers need more control over the tools they use to run their dealerships," said David Mingle, President of Chrome Systems. Other enhancements in Chrome Carbook 5.0 include multiple vehicle photos, additional research information and a professional looking printout (PRINTer OUTput) Same as hard copy. of the configured vehicle. "This is a significant leap forward in on-line vehicle configuration software and consumer relations. Dealers who use the latest Chrome system are doing their customers and themselves an enormous favor," said Art Spinella, CNW CNW Chicago and North Western (Railroad) CNW Canada News Wire (media service) CNW Community Nutrition Worker CNW Commercial Nuclear Waste Marketing/Research. Chrome Carbook 5.0 is available immediately. About Chrome With more than 13,500 clients, including half of all automotive dealers in the U.S. and Canada, Chrome provides vehicle content, vehicle ordering and inventory management tools, configuration technology and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. to deliver complete enterprise solutions to all segments of the retail automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. . These segments include manufacturers, fleet companies, dealers, Internet sites, supply chain providers, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration and for more than 16 years has collected, analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. and enhanced "raw" automotive data from all manufacturers. Chrome provides the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. ordering system for General Motors and its 8,300 dealers. Chrome sets the standard in ordering systems for fleet management, serving 9 of the 10 largest fleet leasing companies. |
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