Chrome Data Serves Auto E-commerce Trends With Standardization and Mass Customization; Leading Automotive Data Provider Announces Major Partnership, VAR Wins at NADA.Business Editors/Automotive Writers NADA 2000 ORLANDO, Fla.--(BUSINESS WIRE)--Jan. 24, 2000 Chrome Data, the only independent provider of automotive data and software for selling cars online, made several announcements this weekend at the NADA Convention in Orlando. Announcements included Chrome's intention to support the Motor Vehicle Atmarket (MVAT MVAT Master of Visual Arts (University of Southern Queensland; Australia) ) initiative for the standardization of aftermarket Aftermarket See: Secondary market. aftermarket See secondary market. accessories and specialty equipment and new VARs AutoTrader.com and Vehix.com, formerly AutoMallUSA. Included with these announcements was the Chrome Top 10, a list of the top cars researched via the Internet at the end of last year. Detailed releases about these announcements are available at the company's online media center www.chrome.com. &uot;The common industry trends running through all of our announcements are standardization and mass customization,&uot; said Jim Adkisson, president of Chrome Data. &uot;With all aspects of the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. clamoring clam·or n. 1. A loud outcry; a hubbub. 2. A vehement expression of discontent or protest: a clamor in the press for pollution control. 3. A loud sustained noise. to get their goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. on the Internet, consumers are gaining independence from the dealership, and they're demanding more information. In response to this demand Chrome is working to expand Web Carbook's data capabilities to facilitate even greater customization, and to further establish itself as the standard through which all these enterprises can do business.&uot; Chrome Data's Web Carbook allows individual dealerships and portals to provide Web site visitors with specifications on all new vehicle makes and models, standard and optional equipment, vehicle pictures and manufacturers' invoice and MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) pricing with to-the-penny accuracy. Mass customization At NADA, Chrome announced its intention to join the formation of a formal strategic and marketing alliance with Motor Vehicle ATmarket (MVAT). MVAT, based in Laguna Hills La·gu·na Hills A city of southern California southeast of Santa Ana. Population: 33,600. , Calif., will enable the first formal integration of aftermarket specialty automotive equipment with consumer vehicle purchases, both online and in dealerships. The company is developing an online vehicle configuration and e-commerce business-to-business service hub that will enable consumers to individually personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. their cars, vans and trucks during the vehicle purchase. &uot;By extending its Web Carbook product to include accessories and specialty automotive equipment, Chrome Data will effectively give dealers, Internet portals and financial institutions the ability to offer consumers a truly complete vehicle,&uot; said Adkisson. &uot;This means that consumers will be able to work outside the traditional options package and get the car they want.&uot; Chrome also presented a Top 10 List of cars and trucks researched most by consumers using Web Carbook(TM) at clients Web sites during the 1999 holiday season. Based on the information aggregated by Chrome Data during the first three weeks of December, the 2000 Honda Accord The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Sedan, Chevrolet Silverado 1500 and Honda Civic The Honda Civic is a compact car manufactured by Honda. It was introduced in July 1972 as a two-door coupe, followed by a three-door hatchback version that September. With the transverse engine placement of its 1169 cc engine and front-wheel drive, like the British Mini, the were the top three most-researched automobiles. &uot;Information about cars researched using Chrome's Data is a leading indicator Leading Indicator A measurable economic factor that changes before the economy starts to follow a particular pattern or trend. Leading indicators are used to predict changes in the economy, but are not always accurate. of purchase,&uot; said Adkisson. &uot;As our use data becomes more and more refined, bringing this information to market in real-time will allow manufacturers and retailers to better anticipate and respond to consumer preferences.&uot; The Automotive Data Standard In the channel, Chrome announced two new strategic VAR relationships with AutoTrader.com and Vehix.com, formerly AutomallUSA.com. Both Internet portals will use Web Carbook as part of their automotive e-commerce Web site development services. &uot;As more dealers embrace Internet-based sales, many of them are starting at ground zero, without even a corporate site,&uot; said Chip Perry, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president of AutoTrader.com. &uot;AutoTrader.com recognized a great opportunity to use our considerable experience to provide dealers a fast ramp- up to auto e-commerce. Credible specification and pricing data is key to the success of any site, and the capabilities of Web Carbook make it the best configurator available.&uot; About Chrome Data Chrome Data pioneered the technology behind electronic vehicle configuration and, for the past 14 years has collected, analyzed and enhanced &uot;raw&uot; automotive data from all manufacturers. Chrome Data's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , the desktop research, pricing and ordering called PC Carbook(R), is widely accepted as the standard in automotive data. Chrome's vehicle and pricing information precisely matches manufacturers' data, enabling users to configure and order any vehicle sold in the U.S. with the confidence that the delivered product and price are exactly what was expected. Chrome Data is based in Portland, Oregon, and may be reached at 800/936-8906. Company information is available at www.chrome.com. Note to Editors: PC Carbook(R), C/D3(R), Web Carbook(TM), and Chrome.com(TM) are trademarks of Chrome Data Corporation. |
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