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Chrome Data Corporation to Provide Leading Automobile Pricing Data Across AOL Brands.


PORTLAND, Ore.--(BUSINESS WIRE)--Oct. 11, 1999--

Chrome Data Corporation, the only independent provider of automotive data and software for selling cars online, today announced that it would provide leading automobile pricing data across several AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  brands.

Chrome's used vehicle data will be integrated as part of AOL's PersonaLogic used car decision guides, allowing visitors to AOL, AOL.COM, CompuServe, Netscape and Digital City to have an educated advantage in negotiating used car selling, buying, or trading by providing them with accurate used vehicle values. The PersonaLogic used car decision guides are found in AOL's Auto Center at AOL Keyword: Auto.

"AOL's decision to use Chrome Data's vehicle data is a great endorsement of its accuracy and validates our position as the leading automotive data provider," said Jim Adkisson, president of Chrome Data Corporation. "Consumers go to online auto sites because they want the research tools that make their car buying and selling decisions easier and faster, and the peace of mind that the information they are using is credible."

Chrome Data's used vehicle data is statistically market averaged, researched and tested to provide users with accurate retail and wholesale vehicle values. Visitors to the AOL brands' auto sites can use the two numbers to determine a fair buying, selling or trade-in price trade-in price nprix m à la reprise

trade-in price nprezzo di permuta 
 on a used vehicle. Dealers use the wholesale values to determine trade in values that are below retail, so that they can recover the additional costs incurred in preparing the vehicle for resale resale n. selling again, particularly at retail. In many states a "resale license" or "resale number" is required so that the state can monitor the collection of sales tax on retail sales.


RESALE.
 at retail. Similarly, financial institutions use the difference between retail and wholesale values to evaluate financial risk, and consumers to negotiate fair pricing.

About Chrome Data

Chrome Data pioneered the technology behind electronic vehicle configuration and for the past 13 years has collected, analyzed an·a·lyze  
tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es
1. To examine methodically by separating into parts and studying their interrelations.

2. Chemistry To make a chemical analysis of.

3.
, and enhanced "raw" automotive data from all manufacturers. Chrome's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , a desktop research, pricing and ordering tool called PC Carbook(R), is widely accepted as the standard in automotive data. In 1998, the company's customers configured con·fig·ure  
tr.v. con·fig·ured, con·fig·ur·ing, con·fig·ures
To design, arrange, set up, or shape with a view to specific applications or uses:
 more than 30 percent of all new automobiles sold in America more than $100 billion worth. Chrome's vehicle and pricing information precisely matches manufacturers' data, enabling users to configure See configuration.

(software) configure - A program by Richard Stallman to discover properties of the current platform and to set up make to compile and install gcc.

Cygnus configure was a similar system developed by K.
 and order any vehicle sold in the U.S. with the confidence that the delivered product and price are exactly what was expected. The company is based in Portland, Oregon, and may be reached at 1-800-936-8906. Company information is available at www.chromedata.com (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. .

Copyright (c) 1999 Chrome Data Corporation. All rights reserved. PC Carbook(R), C/D3(R), Web Carbook(TM), and Chrome.com(TM) are trademarks of Chrome Data Corporation.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 11, 1999
Words:428
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