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Chrome Data Corporation and the Cobalt Group Announce Partnership to Integrate Car Configurator On Dealer Web Sites.


Business Editors and Technology/Automotive Writers

PORTLAND, Ore.--(BUSINESS WIRE)--May 15, 2000

Chrome's Web Carbook(TM) Ensures Accurate Pricing and Vehicle

Specification Information on Thousands of Dealer Web Sites

Chrome Data Corporation, the automotive industry's most accurate independent business-to-business provider of data and software for selling cars online, and The Cobalt Group (Nasdaq:CBLT CBLT Contract Bridge League of Thailand
CBLT Cheese Bacon Lettuce Tomato (sandwich) 
), a leading provider of Internet-based business-to-business services to the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. , today announced an agreement to implement Chrome's data and configuration tool, Web Carbook(TM), in Cobalt-built dealer Web sites.

With more than 5,600 dealer Web site customers, Cobalt is the leading provider of automotive dealer Web sites. Cobalt will include Web Carbook in its dealer Web site product offerings. Web Carbook allows individual dealer sites and portals to provide prospective car buyers with specifications on vehicle makes and models and standard and optional equipment, as well as vehicle pictures and the industry's most accurate invoice and MSRP MSRP Manufacturer's Suggested Retail Price
MSRP Message Session Relay Protocol
MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service)
MSRP Member of the Society for Radiological Protection (UK) 
 pricing.

"Our venture with Cobalt demonstrates Chrome's position as the accepted data standard for the automotive e-commerce industry," said Bob Navarre, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Chrome Data. "Cobalt's Web site design acumen acumen Astuteness, perception, perspicacity , coupled with the comprehensive data provided by Web Carbook, will be a tremendous tool for dealers to compete successfully online."

"Cobalt's technology gives dealers an edge in automotive e-commerce by providing them with the fundamental Web development and management tools they need to establish dynamic online operations," said John Holt John Holt can be any one of:
  • John Holt (1642-1710), Lord Chief Justice of England and Wales.
  • John Holt (1721-1784), publisher and mayor of Williamsburg, Virginia.
  • John Holt (1841-1915), trader and businessman.
  • John Caldwell Holt (1923-1985), teacher and author.
, president and CEO of The Cobalt Group. "With Web Carbook, dealers can be sure they are providing customers with the most up-to-date and accurate new vehicle configuration and pricing information available on the Internet. Car shoppers will be able to obtain consistent vehicle information directly on dealers' Web sites, leading towards increased direct sales by dealers to online shoppers. Why go to a third party site when you can get accurate data straight from a dealer?"

About the Cobalt Group

The Cobalt Group(TM) (Nasdaq:CBLT), based in Seattle, is a leading provider of Internet-based products and services for the automotive industry. Cobalt helps dealers, dealer groups and automobile manufacturers harness the power of the Internet to realize new efficiencies, win new prospects and better serve their customers.

With approximately 5,600 dealer Web site clients, over 10,000 dealers using its parts locating system, and relationships with 16 automotive manufacturers and more than 50 of the 100 largest dealer groups in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Cobalt is one of the leading technology companies serving the automotive industry. Cobalt operates MotorPlace.com(TM) (www.MotorPlace.com), a business-to-business vertical portal A Web site that provides news, articles and services to a particular industry such as IT, finance and retail. It is the industry-specific equivalent of the general-purpose portal on the Web. Also called a "vortal." See portal, corporate portal, business intelligence portal and Web hub.  for the automotive industry; DealerNet(R) (www.dealernet.com), one of the best-known automotive destination sites on the Web; and PartsVoice(R) (www.partsvoice.com), a leading OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  auto parts Auto parts are components of automobiles. They mainly are, in alphabetic order (only car specific articles or articles with car section):
  • Air filter
  • Automobile self starter
  • Bell housing
  • Brakes
  • Bucket seat
  • Bumper
  • Buzzer
  • Battery
 locating and data management service. The Cobalt Group also owns IntegraLink Corporation, a leading provider of advanced data collection and reporting services to the automotive industry. Cobalt offers Web site services that are endorsed by the National Automobile Dealers Association.

About Chrome Data

Chrome Data pioneered the technology behind electronic vehicle configuration and for the past 14 years has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , the desktop research, pricing and ordering tool PC Carbook(R), is widely accepted as the standard in automotive data. Chrome's Internet-based product, Web Carbook(TM), allows dealers, Internet portals, financial institutions, and insurance and warranty companies to provide visitors to their Web sites with a tool to configure See configuration.

(software) configure - A program by Richard Stallman to discover properties of the current platform and to set up make to compile and install gcc.

Cygnus configure was a similar system developed by K.
 cars online -- including specifications on all new vehicle makes and models, standard and optional equipment, vehicle pictures and accurate pricing. This information precisely matches manufacturers' invoice and MSRP pricing, enabling users to configure and order any vehicle sold in the U.S. with the confidence that the delivered product and price are exactly what was expected. The company is based in Portland, Oregon, and may be reached at 800/936-8906. Company information is available at www.chrome.com.

Copyright(c)2000 Chrome Data Corporation. All rights reserved. PC Carbook(R), C/D3(R), Web Carbook(TM), Chrome.com(TM)and Chrome Auto Bridge(TM)are trademarks of Chrome Data Corporation.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 15, 2000
Words:683
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