Chrome Data Corporation Reports the Top 10 Most-Desired Automobiles Year-to-Date.Business Editors/Automotive & Internet Writers PORTLAND, Ore.--(AutomotiveWire)--May 11, 2000 Model Year 2000 Hondas Still Dominate the Chrome Top 10 But a 2001 Model Is Already Getting Attention Chrome Data Corporation, the only independent business-to-business provider of automotive data and software for selling cars online, today announced the Chrome Top 10 rankings of cars and trucks researched online by consumers using Chrome's pricing and configuration tool, Web Carbook(TM), via clients' Web sites during the first four months of 2000. Based on information aggregated by Chrome, the 2000 Honda Civic The Honda Civic is a compact car manufactured by Honda. It was introduced in July 1972 as a two-door coupe, followed by a three-door hatchback version that September. With the transverse engine placement of its 1169 cc engine and front-wheel drive, like the British Mini, the , Accord and Odyssey Odyssey (ŏd`ĭsē): see Homer. Odyssey Homer’s long, narrative poem centered on Odysseus. [Gk. Lit.: Odyssey] See : Epic Odyssey remained the top three automobiles online consumers were most interested in buying. Despite only a short time on the market the 2001 Chrysler PT Cruiser The Chrysler PT Cruiser is a typically American "retro"-styled station wagon or hatchback built by Chrysler, launched in 2000 as the entry-level Chrysler. The PT Cruiser was on Car and Driver's already ranks as the 10th most popular car researched by the nation's online shoppers.
YTD THROUGH APRIL YTD THROUGH MARCH
Year Make Model Year Make Model
1 2000 Honda Civic 1 2000 Honda Accord
2 2000 Honda Accord 2 2000 Honda Civic
3 2000 Honda Odyssey 3 2000 Honda Odyssey
4 2000 BMW 323 4 2000 BMW 323
5 2000 Nissan Xterra 5 2000 Volkswagen Jetta
6 2000 Volkswagen Jetta 6 2000 Volkswagen Passat
7 2000 Volkswagen Passat 7 2000 Ford Focus
8 2000 Ford Focus 8 2000 Nissan Xterra
9 2000 Ford Mustang 9 2000 Ford Mustang
10 2001 Chrysler PT Cruiser 10 2000 Nissan Maxima
"Research into the use of online automotive sites suggests these rankings are an early indicator of purchase," said Bob Navarre, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Chrome. "As consumers continue to flock to the dealer and portal sites Noun 1. portal site - a site that the owner positions as an entrance to other sites on the internet; "a portal typically has search engines and free email and chat rooms etc. to perform their automotive research, this type of information will allow retailers to better forecast near-term demand." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Art Spinella of CNW CNW Chicago and North Western (Railroad) CNW Canada News Wire (media service) CNW Community Nutrition Worker CNW Commercial Nuclear Waste Marketing/Research, people using the Internet to search for cars are usually no more than six months from actually making a purchase, and often much closer than that. "If they're looking at price data, they're probably less than a month away from actually buying a car," said Spinella. "If they're focusing more on the models available, and the styling features within models, then they're likely two to four months from making a purchase." All the rankings in the Chrome Top 10 are derived from online shoppers requesting firm price quotes from dealers, indicating the shopper is likely no more than a week or two away from actually making a purchase. In a recent independent study, CNW Marketing/Research compared the pricing data of the major online automotive data sources by configuring 86 different vehicles at eight different Web sites (see CHROME DATA NAMED MOST ACCURATE DATA PROVIDER FOR AUTOMOTIVE E-COMMERCE, March 27, 2000). Chrome's Web Carbook ranked first in data accuracy with an average price discrepancy DISCREPANCY. A difference between one thing and another, between one writing and another; a variance. (q.v.) 2. Discrepancies are material and immaterial. of only one-third of one percent of the average new car price -- less than the study's margin of error. The next-closest competitor was almost twice Chrome's discrepancy; five of the eight data providers gave consumers pricing information more than five times Chrome's discrepancy; and the lowest-ranking competitor was off by more than a factor of 10, or nearly $1,000. About Chrome Data Chrome Data pioneered the technology behind electronic vehicle configuration and for the past 14 years has collected, analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. and enhanced "raw" automotive data from all manufacturers. Chrome's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , the desktop research, pricing and ordering tool PC Carbook(R), is widely accepted as the standard in automotive data. Chrome's Internet-based product, Web Carbook(TM), allows dealers, Internet portals, financial institutions, and insurance and warranty companies to provide visitors to their Web sites with a tool to configure See configuration. (software) configure - A program by Richard Stallman to discover properties of the current platform and to set up make to compile and install gcc. Cygnus configure was a similar system developed by K. cars online -- including specifications on all new vehicle makes and models, standard and optional equipment, vehicle pictures and accurate pricing. This information precisely matches manufacturers' invoice and MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) pricing, enabling users to configure and order any vehicle sold in the U.S. with the confidence that the delivered product and price are exactly what was expected. The company is based in Portland, Ore., and may be reached at 800/936-8906. Company information is available at www.chrome.com. Copyright(c)2000 Chrome Data Corporation. All rights reserved. PC Carbook(R), C/D3(R), Web Carbook(TM), Chrome.com(TM)and Chrome Auto Bridge(TM)are trademarks of Chrome Data Corporation. |
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