Chrome Data Corporation Releases Chrome Carbook.Business Editors, High-Tech Writers New Features and Functionality Bring Greater Customization Options to Automotive e-Commerce's Most Accurate Online Vehicle Data Configuration System PORTLAND, Ore.--(BUSINESS WIRE)--July 17, 2000 Chrome Data Corporation, the automotive industry's most accurate independent business-to-business provider of data and software for selling cars online, today announced the release of Chrome Carbook(TM), a major upgrade to Chrome's legacy Web-based vehicle specification, configuration and pricing tool Web Carbook(TM). This latest upgrade gives dealers and auto e-commerce sites greater control in customizing and branding their Web sites, at no charge to existing clients. Chrome Carbook is a Web-based vehicle research, pricing and ordering tool that enables dealers, Internet portals and financial institutions to both specify and sell cars online with to-the-penny accuracy. Chrome Carbook relies on the same national database of more than 20,000 new car dealers and facilitates lead generation, enabling transactions between auto dealerships and portals and Web-surfing consumers. Chrome Carbook provides a complete solution; for those dealers or Internet portals without a Web template A web template is an element of a web template system that is used to rapidly generate and mass-produce web pages through a pre-defined schematic, layout, or finite number of programming language instructions. for automobile sales, the product provides an e-commerce front-end which can be tailored to reflect the customer's corporate brand identity. "Chrome Carbook represents the `gold standard' of configured con·fig·ure tr.v. con·fig·ured, con·fig·ur·ing, con·fig·ures To design, arrange, set up, or shape with a view to specific applications or uses: car data, providing `orderable' vehicle information advantageous to every dealer, insurance company, financial institution and fulfillment channel," said Bob Navarre, Chrome CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "The release of Chrome Carbook demonstrates our continued commitment to address the changing needs of our clients as we continue to pursue our goal of removing the barriers to buying and selling vehicles through the provision of accurate, unbiased and timely data." New Features: Carbook TouchUp touch·up n. The act or an instance of finishing or improving by small changes, corrections, or additions. (TM), Your Price, Reviews&Research, Lease/Loan Calculator This latest upgrade provides a number of new features helping automotive retailers customize their Web sites to more effectively support their individual branding Individual branding, also called multibranding, is the marketing strategy of giving each product in a product portfolio its own unique brand name. This is contrasted with family branding in which the products in a product line are given the same brand name. efforts. Most of the features are optional; they can be individually activated or disabled by the retailer. The new Carbook TouchUp(TM) enables retailers to quickly and easily customize Carbook colors and fonts to match their own Web site branding requirements and those of the manufacturers they represent. The Your Price feature enables retailers to add an additional price column to Carbook to complement the MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) and invoice prices Invoice price The price that the buyer of a futures contract must pay the seller when a Treasury bond is delivered. . This enables retailers to highlight special offers or price promotions. The loan/lease calculator quickly calculates average monthly repayments based on the consumer's input. The new Research & Reviews section of Chrome Carbook provides useful information about specific vehicles the consumer has just specified, using news from USAutoNews.com and ratings and reviews from Deja.com(SM). USAutoNews.com, the first and largest automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. business portal, provides the latest news and information about the vehicle; Deja.com, Inc., a leading provider of comparison shopping resources, provides consumers' ratings and reviews of the vehicle and allows each user to add his or her own rating and review. And fleet options provide additional flexibility to configure See configuration. (software) configure - A program by Richard Stallman to discover properties of the current platform and to set up make to compile and install gcc. Cygnus configure was a similar system developed by K. and price fleet-only options. Chrome: Most Accurate Independent research from CNW CNW Chicago and North Western (Railroad) CNW Canada News Wire (media service) CNW Community Nutrition Worker CNW Commercial Nuclear Waste Marketing/Research concluded Chrome to be the most accurate vehicle data and configuration provider available online today. (See "Chrome Data Named Most Accurate Data Provider for Automotive e-Commerce", June 27, 2000). Chrome ranked first in data accuracy with an average price discrepancy DISCREPANCY. A difference between one thing and another, between one writing and another; a variance. (q.v.) 2. Discrepancies are material and immaterial. of only one-third of one percent of the average new car price -- less than the study's margin of error. About Chrome Data Chrome Data pioneered the technology behind electronic vehicle configuration and for the past 14 years has collected, analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. and enhanced "raw" automotive data from all manufacturers. Chrome's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , the desktop research, pricing and ordering tool PC Carbook(R), is widely accepted as the standard in automotive data. Chrome's Internet-based product, Chrome Carbook(TM), allows dealers, Internet portals, financial institutions, and insurance and warranty companies to provide visitors to their Web sites with a tool to configure vehicles online -- including specifications on all new vehicle makes and models, standard and optional equipment, vehicle pictures and accurate pricing. This information precisely matches manufacturers' invoice and MSRP pricing, enabling users to configure and order any vehicle sold in the U.S. with the confidence that the delivered product and price are exactly what was expected. The company is based in Portland, Oregon, and may be reached at 800/936-8906. Company information is available at www.chrome.com. Copyright(c)2000 Chrome Data Corporation. All rights reserved. PC Carbook(R), C/D3(R), Chrome Carbook(TM), Chrome.com(R), Chrome Auto Bridge(TM), CAB(TM)and Chrome Top 10(TM)are trademarks of Chrome Data Corporation. |
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