Chrome Data Corporation Announces the Chrome Standard.Business/High Tech Editors PORTLAND, Ore.--(BUSINESS WIRE)--Aug. 16, 2000 The Chrome Standard Seal Distinguishes Clients from Competition and Provides Consumers Assurance of Vehicle Pricing and Specification Accuracy Chrome Data Corporation, the automotive industry's most accurate independent business-to-business provider of data and software for selling cars online, today announced The Chrome Standard(TM), a new program designed to instill in·still v. To pour in drop by drop. in  stil·la tion n. consumer confidence in Web sites and car
lots displaying The Chrome Standard seal.
This new logo adds credibility to Chrome clients because Chrome's vehicle data is the most unbiased, accurate information available in the automotive e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. industry, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent independent survey. Consumers researching vehicles on auto-commerce Web sites featuring The Chrome Standard seal can now have the confidence that the automobile specification and pricing information delivered on these sites is accurate, unbiased, timely and complete. The Chrome Standard ultimately benefits both buyers and sellers. When both parties have equal access to the same unbiased, accurate information the buying and selling process is accelerated. "The Chrome Standard replaces pricing chaos with pricing confidence," said Bob Navarre, Chrome CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Consumers are demanding a trusted source to provide them with the most accurate vehicle configuration information. Now our clients, which include Internet-savvy dealers, credit unions, online auto buying sites and portals, can increase that trust by displaying The Chrome Standard seal on the Web or on the lot." In support of this effort Chrome has launched The Chrome Standard program to educate and promote the seal to dealers, credit unions and online auto buying sites. Hundreds of Chrome clients have received promotional kits to explain and display The Chrome Standard both on the Web and on the lot. Chrome has also launched a consumer education campaign, producing the brochure "Do's and Don'ts: Tips for Car Buyers Shopping Online." To view the brochure, contents of the client promotional kit or The Chrome Standard, visit www.chrome.com. Chrome: Most Accurate Data Provider In a recent independent study CNW CNW Chicago and North Western (Railroad) CNW Canada News Wire (media service) CNW Community Nutrition Worker CNW Commercial Nuclear Waste Marketing/Research compared the pricing data of the major online automotive data sources by configuring 86 different vehicles at eight different Web sites (see Chrome Data Named Most Accurate Data Provider for Automotive e-Commerce, June 27, 2000). Chrome ranked first in data accuracy with an average price discrepancy DISCREPANCY. A difference between one thing and another, between one writing and another; a variance. (q.v.) 2. Discrepancies are material and immaterial. of only one-third of one percent of the average new car price -- less than the study's margin of error. About Chrome Data Chrome Data pioneered the technology behind electronic vehicle configuration and for the past 14 years has collected, analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. and enhanced "raw" automotive data from all manufacturers. Chrome's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , the desktop research, pricing and ordering tool PC Carbook(R), is widely accepted as the standard in automotive data. Chrome's Internet-based product, Chrome Carbook(TM), allows dealers, Internet portals, financial institutions, and insurance and warranty companies to provide visitors to their Web sites with a tool to configure See configuration. (software) configure - A program by Richard Stallman to discover properties of the current platform and to set up make to compile and install gcc. Cygnus configure was a similar system developed by K. cars online -- including specifications on all new vehicle makes and models, standard and optional equipment, vehicle pictures and accurate pricing. This information precisely matches manufacturers' invoice An itemized statement or written account of goods sent to a purchaser or consignee by a vendor that indicates the quantity and price of each piece of merchandise shipped. A consular invoice is one used in foreign trade. and MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) pricing, enabling users to configure and order any vehicle sold in the U.S. with the confidence that the delivered product and price are exactly what was expected. The company is based in Portland, Oregon, and may be reached at 800/936-8906. Company information is available at www.chrome.com. Copyright (C) 2000 Chrome Data Corporation. All rights reserved. PC Carbook(R), C/D3(R), Chrome Carbook(TM), Chrome.com(R), Chrome Auto Bridge(TM), CAB(TM), Chrome Top 10(TM) and The Chrome Standard(TM) are trademarks of Chrome Data Corporation. |
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