Chrome Announces Online Shoppers' Most Popular Vehicles by Region; Chrome Technology Provides Popularity Rankings by Metro Areas.Business Editors & Automotive Writers PORTLAND, Ore.--(BUSINESS WIRE)--Oct. 11, 2000 Allows Dealers and Manufacturers to Forecast Demand and Better Serve Customers Chrome Data Corporation, the automotive industry's most accurate independent business-to-business provider of data and configuration technology and software, today announced online shoppers' most popular vehicles in target metropolitan areas in the U.S. from January through September 2000. The metropolitan areas include: Atlanta, Boston, Chicago, Dallas/Fort Worth, Denver, Detroit, Houston, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Philadelphia, Portland, San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Seattle. "Regional automobile information is critically important to auto dealers and manufacturers," said Bob Navarre, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Chrome. "Dealers can forecast near-term demand for their specific area and manufacturers can shorten (audio, compression) Shorten - A form of lossless audio compression. their lead times to build. This benefits the dealer by removing obstacles to the sale. It benefits the manufacturer by removing the need for special promotions and rebates to move product. And it benefits the consumer by ensuring the vehicle of choice is available when and where it's wanted." The Chrome Top 10(TM) ranking compiles the cars and trucks for which online shoppers most frequently request price quotes from dealers. Online shoppers can access Chrome's vehicle pricing and configuration tool, Chrome Carbook(TM), from more than 1,000 URL's across the World Wide Web. For a complete list of regional rankings visit http://www.chrome.com/main/mediametro.html. Chrome Carbook usage statistics show that, on average, consumers look at more than 14 vehicles for every one vehicle for which they request a price quote. Research of the use of online automotive sites suggests that the Chrome method of ranking is a partial indicator of purchase. "If they're looking at price data, they're probably less than a month away from actually buying a car," said Art Spinella, vice president of CNW CNW Chicago and North Western (Railroad) CNW Canada News Wire (media service) CNW Community Nutrition Worker CNW Commercial Nuclear Waste Marketing/Research. "If they're focusing more on the models available and the styling features within models, then they're likely two to four months from making a purchase." Chrome: Most Accurate Data Provider In a recent independent study, CNW Marketing/Research compared the pricing data of the major online automotive data sources by configuring 86 different vehicles at eight different Web sites (see Chrome Data Named Most Accurate Data Provider for Automotive e-Commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. , June 27, 2000). Chrome ranked first in data accuracy with an average price accuracy of 99.64%. National Chrome Top 10, September 2000 YTD Rank Year Make Model 1 2000 Honda Accord 2 2000 Honda Civic 3 2000 Honda Odyssey 4 2000 Volkswagen Jetta 5 2000 BMW 323 6 2001 Chrysler PT Cruiser 7 2000 Nissan Xterra 8 2000 Volkswagen Passat 9 2000 Ford Focus 10 2000 Ford Mustang Online Shoppers' Most Popular Vehicle by Region, September 2000 YTD Region Year Make Model Atlanta 2000 Honda Accord Austin 2000 Chevrolet Silverado 1500 Boston 2000 Volkswagen Passat Chicago 2000 Honda Accord Cleveland 2000 Ford Focus Dallas 2000 Honda Accord Denver 2000 Honda Accord Detroit 2000 Ford Focus Houston 2000 Honda Accord Las Vegas 2000 Ford Super Duty F-250 Los Angeles 2000 Honda Accord New York 2000 Honda Accord Philadelphia 2000 Honda Accord Phoenix 2000 Ford F-150 Portland, OR 2000 Acura Integra San Antonio 2000 Ford F-150 San Diego 2000 Honda Civic San Francisco 2000 Honda Accord Seattle 2000 Honda Civic Washington, D.C. 2000 Honda Civic About Chrome Data Chrome Data pioneered the technology behind electronic vehicle configuration and, for the past 14 years, has collected, analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. and enhanced "raw" automotive data from all manufacturers. Chrome's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , the desktop research, pricing and ordering tool PC Carbook(R), is widely accepted as the standard in automotive data. Chrome's Internet-based product, Chrome Carbook(TM), allows dealers, Internet portals, financial institutions and insurance and warranty companies to provide visitors to their Web sites with a tool to configure See configuration. (software) configure - A program by Richard Stallman to discover properties of the current platform and to set up make to compile and install gcc. Cygnus configure was a similar system developed by K. cars online -- including specifications on all new vehicle makes and models, standard and optional equipment, vehicle pictures and accurate pricing. This information precisely matches manufacturers' invoice An itemized statement or written account of goods sent to a purchaser or consignee by a vendor that indicates the quantity and price of each piece of merchandise shipped. A consular invoice is one used in foreign trade. and MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) pricing, enabling users to configure and order any vehicle sold in the U.S. with the confidence that the delivered product and price are exactly what was expected. The company is based in Portland, Oregon and may be reached at 800/936-8906. Company information is available at http://www.chrome.com/. Copyright(c)2000 Chrome Data Corporation. All rights reserved. PC Carbook(R), C/D3(R), Chrome.com(R), Chrome Carbook(TM) and Chrome Top 10(TM)are trademarks of Chrome Data Corporation. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : TV/Radio reporters outside the Portland area should contact Jane Ubell. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion