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Chrome Adds French Canadian Data to Desktop Vehicle Configurator; New PC Carbook Feature Enables Canadian Users to Run Product in Either French or English.


PORTLAND, Ore. -- Chrome Systems Corporation, provider of data, configuration technology and commerce solutions for the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. , today announced the availability of a French Canadian French Canadian
n.
A Canadian of French descent.



French-Ca·na
 version of its professional grade vehicle research, pricing and ordering tool, PC Carbook(R). At the initial PC Carbook(R) installation, as well as any time the product is started, users are now able to simply choose between French Canadian or English Canadian
See also:  and
English Canadian is a Canadian whose principal language is English or who is of English ancestry; it is used primarily in contrast with French Canadian [2][3].
 versions of the product.

PC Carbook(R) makes it easier and faster for professionals to spec and price vehicles, removing guesswork from their ordering process and ensuring accurate orders first-time out. Additionally, users get fingertip fin·ger·tip
n.
The extreme end or tip of a finger.
 access to detailed, accurate and comparative information on more than 20 makes available in Canada. Because PC Carbook(R) includes complete vehicle details on a dealership's own lines as well as its competition's lines, the product can transform sales reps into instant product experts.

Today PC Carbook(R), the professional's automobile pricing guide of choice, is used by multiple sales departments inside a dealership, including new car, used car, fleet and Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 sales. PC Carbook(R) is also used by corporate fleet administrators inside of companies as diverse as Lockheed, Pfizer Inc., Sprint, State Farm, Thrifty thrifty

said of livestock that put on body weight or produce in other ways with a minimum of feed. The opposite of illthrift.
 Car Rental and Wal-Mart Stores, as well as by multiple credit unions and other lending institutions Noun 1. lending institution - a financial institution that makes loans
financial institution, financial organisation, financial organization - an institution (public or private) that collects funds (from the public or other institutions) and invests them in
.

A proprietary version of PC Carbook(R), branded as GM AutoBook, was created for GM and is currently used by all GM dealerships in the U.S. and Canada.

"We're pleased to deliver our flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation.  in French Canadian, especially coming so soon after our introduction of a Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma.  version of Chrome Carbook. Now Canadian automobile professionals will have access to the most reliable pricing tool on the market and in their preferred language," said Dave Mingle, president of Chrome. "Plus, auto professionals and auto shoppers in Canada can rely on the same information, helping to kick-start a transaction."

Chrome's experience in Canada spans several years. In addition to PC Carbook(R), the company has provided the data in the Reynolds & Reynolds sales solution for Canadian dealers and continues to power the GM BuyPower Canada web site. Earlier this year, the company announced the availability of a Canadian version of its market-leading, consumer-facing vehicle configurator for web sites, Chrome Carbook(R), which also includes French Canadian views of the data. The company recently announced business deals with Suzuki Canada and Canadian Black Book. Additionally, the company will soon release a Canadian version of its successful Automotive Description Service, an information-rich web service for developers creating Canadian-based vehicle web sites or applications.

The French Canadian version of PC Carbook(R) is available for immediate ordering.

About Chrome

With more than 13,500 clients, including half of all automotive dealers in the U.S. and Canada, Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the retail automotive industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(R), and since 1986 has collected, analyzed an·a·lyze  
tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es
1. To examine methodically by separating into parts and studying their interrelations.

2. Chemistry To make a chemical analysis of.

3.
 and enhanced "raw" automotive data from all manufacturers.
COPYRIGHT 2005 Business Wire
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 19, 2005
Words:521
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