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Chrome's Vehicle Configurator Adds Enhanced Photos and Vehicle Reviews for Web Sites.


Business Editors/Automotive Writers

PORTLAND Portland, town, England
Portland, town (1991 pop. 12,945), Dorset, S England. It is on the Isle of Portland, a small rocky peninsula. Portland stone has been used in St. Paul's Cathedral and other important London buildings. Lobsters and crabs are harvested.
, Ore.--(BUSINESS WIRE)--April 6, 2004

Chrome Carbook(R) helps auto dealers and media sites provide a

complete research tool for their online visitors

Chrome Systems Corporation, provider of automotive data, configuration technology and commerce solutions, announced today the release of Chrome Carbook(R) 5.6, the latest version of Chrome's new vehicle configuration, comparison and pricing tool for Web sites. Chrome Carbook(R) 5.6 includes the addition of high quality images from eVox Productions, vehicle reviews from Consumer Guide(R) and a research-oriented workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle. . These enhancements, combined with Chrome's market-leading vehicle data, enable Web sites to offer online shoppers a complete vehicle research tool.

Chrome Carbook(R) is a consumer-facing, Web-based tool for configuring, researching, pricing, comparing and requesting vehicles. Designed to fit seamlessly within a site's branded look and feel, features can be turned on or off, depending on the desired customer experience. Chrome Carbook(R) includes plain English Plain English (sometimes known, more broadly, as plain language) is a communication style that focuses on considering the audience's needs when writing. It recommends avoiding unnecessary words and avoiding jargon, technical terms, and long and ambiguous sentences.  descriptions of the advantages of one vehicle over another, as well as more traditional side-by-side comparisons on up to five vehicles at one time. When using the tool, consumers simply click a button to send their vehicle request to a dealer. Chrome Carbook(R) is currently accessible from more than 2,000 Web sites in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

Vehicle images are provided by eVox Productions, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, the leading provider of interactive automotive imaging, and are of exceptional quality, enabling consumers to see virtually any detail on a vehicle, from dashboards to door handles. Rich media options include 360-degree vehicle spins, interior panoramic pan·o·ram·a  
n.
1. An unbroken view of an entire surrounding area.

2. A comprehensive presentation; a survey: a panorama of American literature.

3.
 views, and dynamic color change.

"The clarity and detail of the images from eVox Productions and the reviews from Consumer Guide(R) round out our product," said David Mingle, Chrome's president. "Even before setting foot inside of a showroom consumers can learn just about everything they need to know about a desired vehicle, including what it looks like, what's on What's On (Traditional Chinese: 熒幕八爪娛) is a weekly half-hour TV series that airs on Fairchild Television. Format
Originally started in 1996, the show is currently the longest-running program in Fairchild Television history.
 it and how much it costs. So when they enter that showroom, they are better prepared and more likely to buy."

Chrome Carbook(R) can be integrated with Chrome Inventory Search(TM), an online tool for searching a dealer's inventory and locating desired matches, giving businesses a seamless "build and find" solution for their Web sites. Together, these tools bridge the gap between customer preferences and inventory in stock, enabling consumers to find matches to what they've researched online.

"Our goal is to make it easier for consumers to buy and businesses to sell cars and trucks on the Web and on the lot," said Mingle. "Toward that end, we continue to partner with key content providers, such as eVox Productions and Consumer Guide(R). Coupled with used values from NADAguides.com, Chrome Carbook(R) provides interesting and useful vehicle content, whether for a new or used vehicle, and helps streamline communication between buyers and sellers."

Chrome Carbook(R) 5.6 is available immediately.

About Chrome

With more than 13,500 clients, including half of all automotive dealers in the U.S. and Canada, Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the retail automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. . These segments include manufacturers, fleet companies, dealers, Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(R), and since 1986 has collected, analyzed an·a·lyze  
tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es
1. To examine methodically by separating into parts and studying their interrelations.

2. Chemistry To make a chemical analysis of.

3.
 and enhanced "raw" automotive data from all manufacturers.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 6, 2004
Words:565
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