Chromatic Research Expands Sales Team.SUNNYVALE, Calif.--(BUSINESS WIRE)--June 3, 1996--Chromatic Research, Inc., the leader in the rapidly emerging field of media processors, today announced several personnel appointments that expand the company's sales team both domestically and internationally. Personnel appointments include: -- Richard Shuck, director of sales, Japan -- Kevin Baxter, director of sales, Western U.S. region -- Mark Egerton, director of sales, Central U.S. region -- Joe Custer, director of sales, Eastern U.S. region Richard Shuck, 33, brings considerable international sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a experience to Chromatic chromatic /chro·mat·ic/ (kro-mat´ik) 1. pertaining to color; stainable with dyes. 2. pertaining to chromatin. chro·mat·ic adj. 1. Relating to color or colors. and will focus on developing Chromatic's strategic relationships in Japan. Prior to joining Chromatic, he was the strategic sales manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → for Japan/Asia at American Microsystems, Inc., developing the company's sales channels and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and strategies. Earlier, Shuck served as the strategic sales manager and liaison for worldwide Japan accounts at Adaptec, Inc. and Adaptec Japan, Ltd. Kevin Baxter, 35, comes to Chromatic Research with 10 years of semiconductor sales experience. He joined Chromatic from Adaptec, where he was the western regional sales manager for strategic accounts, responsible for developing and managing relationships with key PC OEM customers for the company's I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output. I/O - Input/Output semiconductor and software products. Prior to Adaptec, Baxter was district sales manager with NMB NMB new methylene blue. Technologies and strategic account manager with Western Digital Corporation. Mark Egerton, 37, joins Chromatic as director of sales, Central U.S. region, and has numerous years of both domestic and international semiconductor sales experience. Previously, he served as the regional manager of strategic accounts at Adaptec. Egerton also spent five years with Western Digital Corporation as regional OEM manager for Canada and Europe, and later served as OEM sales director in Southern Europe Southern Europe or sometimes Mediterranean Europe is a region of the European continent. There is no clear definition of the term which can vary depending on whether geographic, cultural, linguistic or historical factors are taken into account. . Joe Custer, 35, has 15 years of OEM sales experience and will handle all sales activity in the United States' eastern region. Before joining Chromatic, Custer spent five years at Adaptec where he held various strategic sales and sales management positions. Before Adaptec, Joe was Eastern regional manager for strategic accounts at Rodime and ran Scientific Microsystems Government Sales Program. Media Processors Media processors are the latest development in multimedia and are expected to quickly become a standard component first in PCs, then in consumer electronics devices such as Digital Versatile Disks (DVDs). Defined as "processors dedicated to simultaneously providing several multimedia functions," media processors are specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. for the natural data types common to all multimedia, including video, audio, graphics and communications. Because they can be upgraded through software, media processors can adapt to evolving multimedia standards, providing OEMs and users alike with protection against obsolescence ob·so·les·cent adj. 1. Being in the process of passing out of use or usefulness; becoming obsolete. 2. Biology Gradually disappearing; imperfectly or only slightly developed. . They also possess the processing power and bandwidth needed to operate multiple functions concurrently and provide optimal performance for each multimedia function. The Mpact media processor, architected by Chromatic, was co-developed with Toshiba Corporation (company) Toshiba Corporation - A Japanese technology manufacturer with 364 subsidiaries worldwide. Toshiba makes and sells electronics for home, office, industry and health care including information and communication systems, electronic components, heavy electrical apparatus, (Tokyo, Japan) and LG Semicon Co., Ltd. (Seoul, South Korea). Under license from Chromatic, both semiconductor companies will manufacture and sell the chip with the Mpact brand name. Chromatic Research provides the enabling Mpact "mediaware" software. Chromatic Research Chromatic Research, the leader in media processors, is redefining the PC by providing advanced, complete, consumer electronics-quality multimedia at mass market costs. The Mpact media processor consists of silicon technology and software that combines all seven multimedia functions: video, 2D graphics, 3D graphics, audio, FAX/modem, telephony and videophone (1) (VideoPhone) A line of videophones (definition #1 below) from AT&T that were introduced in the early 1990s and later pulled off the market due to poor sales. The first models came with a price tag above $1,000, and a pair were needed. See Picturephone. . Chromatic Research is the world's first "chipless" semiconductor company, based on a unique business model whereby Chromatic's semiconductor partners co-develop, manufacture and sell the Chromatic-architected media processor and Chromatic develops and sells the enabling Mpact mediaware software. Founded in 1993, the company is privately held. Reader Contact Information Readers who want more information about Mpact can call Chromatic Research at 408/752-9100. Readers can also visit the Mpact World Wide Web site at www.mpact.com, or the Chromatic Research site at www.chromatic.com. -0- Note to Editors: Mpact is a trademark of Chromatic Research, Inc. All other trademarks and registered trademarks are the property of their respective owners. CONTACT: Chromatic Research Dave Wilt, 408/752-9217 wilt@chromatic.com or Copithorne & Bellows bellows, expansible, gas-tight chamber used to pump or store a gas. One of the simplest and most familiar types of bellows is the manual one used for providing a forced draft to a fire. The expansible chamber consists of a leather bag with pleated sides. PR Lisa Kimura, 408/988-2100 lisa.kimura@cbpr.com |
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