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Christy's take.


The most successful brands know that people like to buy from other people. people they know and trust. On the internet, which Can be quite anonymons, building trust in it is essential. One of the ways I know to do this is to put a face on your brand.

Putting a lace on your brand means humanizing it. Online. your brand can -and should interact like a person would.


Have a Facehook business page? Post images and content that not only show 41 your products and services. but also gives your brand a personality. Post photos of employees having run while working hard. Post videos of your Products being made.

There are yen' large organizations that have a Twitter account lor each employee that tweets lot chem. Others have chosen to retain their brand logo as an avatar yet show who tweets for them by saying so on their Twitter page. Multiple tweeters for the same account sometimes put their initials next to their post. Of course. this approach or literally marching, employees to a brand will not Work for everyone. Rut don'r assume it wont work For your brand before at least thinking about it.


whether you have 50 or 500.000 people in your online networks. be thoughtful about what you Post. Consider what content people in your target audience are interested in. Whatever von do, don't turn Your social media streams into coupon code streams. Also. don't just hope people will comment on your posts ask them! Invite people to share their favorite inspirational quotes. Encourage story telling.


The important to remember when building your brand online is to cultivate authentic relationships. Start by using, social media to strengthen your existing relationships, then branch out and meet new people. Don't focus too much on creating online relationships exclusively with potential customers. either. I he person who becomes your most active Facebook follower may end up referring you to your biggest client. but never purchase anything from you themselves. With proper tending, and a little time, you will have all kinds of online users enthusiastically promoting your brand for yon.

Christy Correl is the online marketing specialist at Lightning Labels, where sales are driven primarily through, Commerce activines.

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Title Annotation:Branding
Author:Correl, Christy
Publication:Label & Narrow Web
Date:Apr 1, 2012
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