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Christopher Lochhead Joins Vantive as EVP of Strategic Marketing; Industry Experts Applaud Vantive's Aggressive Play In Sales Force Automation Market.


SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif.--(BUSINESS WIRE)--June 11, 1996--The Vantive Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:VNTV VNTV Vantive Corporation (former stock symbol; now delisted) ) today announced the appointment of Christopher Lochhead, nationally acclaimed expert in sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists.  and industry visionary in the emerging field of customer asset management, to Executive Vice President of Strategic Marketing. Lochhead was previously President of Always an Adventure, International, Inc., Toronto, Canada, one of the most prominent and respected independent consulting firms Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 specializing in customer asset management and sales force automation.

At Vantive, Lochhead will oversee company and product positioning, market development and strategic customer and partner relations, and will charter a new Strategic Consulting Group to educate and guide Vantive customers and partners to succeed with marketing, sales and customer service automation.

"Christopher's role in forwarding the customer asset management paradigm is a perfect match for Vantive, which has been delivering enterprise solutions that address the complete customer lifecycle," John Luongo, Vantive's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and president. "As a noted industry spokesman and expert in sales force automation, Christopher will be instrumental in building market momentum for Vantive Sales and helping us lead the sales force automation market."

"Vantive has the formula for success," said Lochhead, "I'm thrilled to be a part of the Vantive team with its tremendous customer success, proven technology and innovative software applications."

High Praise From Industry Experts

"Christopher is a highly respected and valued member of the customer asset management community," said Barbara Noti, Sr. Research Analyst, Meta Group. "Christopher and Vantive will find in each other very productive synergy and a great measure of success."

"The addition of Christopher Lochhead to the Vantive team demonstrates a firm commitment to the sales automation Sales Automation - Sales Force Automation  marketplace," said Christopher Paul Christopher Paul was born Paul Kenyatta Laws. In 1989, he changed his name to Abdulmalek Kenyatta, but then to Christopher Paul in 1994. He was indicted on April 12, 2007 on the following charges: conspiring to support terrorists, conspiring to use a weapon of mass destruction and , Sr., Manager of KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm)
KPMG Kaiser Permanente Medical Group
KPMG Keiner Prüft Mehr Genau (German)
KPMG Kommen Prüfen Meckern Gehen
 Peat Marwick's Strategic Sales Integration Practice. "This move will not only result in a higher profile within the sales force automation marketplace, but will also result in continued improvements in Vantive Sales and Marketing applications."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Bo Manning, a partner with Deloitte & Touche Management Consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
, an industry leading sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation.  automation and customer asset management consulting firm, "Christopher Lochhead is a special kind of visionary. Not only is he the inventor and leading advocate of customer asset management, but he is also a master at working with organizations to translate this vision into concrete reality. In his new position at Vantive, Christopher will play an even more substantial role in helping organizations make customer asset management a key component of their competitive strategy."

"Christopher is one of the truly bright lights in the sales force automation universe. His vision, enthusiasm and first hand knowledge will make a tremendous contribution to Vantive and their clients," said Barry Trailer, a leading sales automation industry consultant in San Jose San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, CA.

"The industry is moving from stand-alone systems that create islands of information to integrated Customer Asset Management suites," said Jim Dickie, Managing Partner of Insight Technology Group, an industry leading market research and consultant in Boulder, CO. "Vantive is already very well positioned and Christopher's experience will help Vantive continue to be a leader in this market."

About Christopher Lochhead

Prior to joining Vantive, Lochhead was the president of Always an Adventure International, Inc., an independent consulting firm specializing in providing consulting, training, and education services in sales strategy, sales automation and customer asset management to medium to large-sized Fortune 500 companies. As president, Lochhead developed a consulting methodology for helping companies develop a strategy for using technology to get and keep customers. Customers included major corporations in almost every industry.

Lochhead is recognized as the founder of the customer asset management business and technology strategy. He is regularly quoted in the media and widely acknowledged as an industry leader. Lochhead acts as a keynote speaker, chairman and/or executive advisor for DCI's industry leading Field and Sales Force Automation conferences.

Customer Asset Management

Today, Global 2000 organizations are rapidly embracing customer asset management as a revenue growth strategy which maximizes the value of customer relationships. Customer asset management systems are the integration of sales, marketing and customer service automation to provide a complete view of each customer. It addresses every component of technology that impacts sales, marketing, and customer service, and requires an integrated suite of software applications that are completely unified. Customer asset management provides a significant competitive advantage by enabling organizations to profitably get, keep, and grow customers.

About The Vantive Corporation

The Vantive Corporation (NASDAQ:VNTV) is the fastest growing public software company in the emerging customer interaction software market. The company delivers award-winning products and services that allow companies to attract, retain and leverage customers by automating sales, marketing, customer support, defect tracking In engineering, defect tracking is the process of finding defects in a product, (by inspection, testing, or recording feedback from customers), and making new versions of the product that fix the defects. , field service and internal help desk functions. Vantive Enterprise, the company's suite of integrated software Separate software components or applications that have been combined into one package. See integrated software package.  applications, delivers the enterprise scalability, rich functionality, flexibility, security and rapid implementation required by today's competitive market. Vantive applications are used by world-class, customer-centric companies across all industries to achieve total customer service. Vantive can be reached by calling 1-800/582-6848 or on the World Wide Web at http://www.vantive.com. -0-

Note to Editors: Vantive, Vantive Enterprise, Vantive Sales, Vantive Support, Vantive Quality, Vantive FieldService, Vantive HelpDesk, and VanWeb are trademarks of The Vantive Corporation.

CONTACT: The Vantive Corporation

Bob Tate, 408/982-5700

btate@vantive.com

or

The Horn Group

Kathleen Flaherty or Elizabeth Orgel, 415/579-6400

kathleen@horngroup.com

elizabeth@horngroup.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 11, 1996
Words:885
Previous Article:Vantive Introduces Vantive On-The-Go For Mobilizing Sales Professionals; Vantive On-The-Go Extends The Enterprise Solution.
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