Christopher Coppola's The Neverending Movie Shapes New Media.

HOLLYWOOD, Calif. -- EARS XXI, a new media studio in Hollywood, launches The Neverending Movie presented by Brandon P Cicero (www.theneverendingmovie.com), another brainchild project of Christopher Coppola of the famous Coppola family. This cutting-edge, on-line program makes anyone in the world a writer and director. Starring Christopher Coppola, participants from around the world shoot and direct a 2 minute piece using puppets of Christopher Coppola, which can be downloaded from: www.theneverendingmovie.com. Then, the filmmakers submit their pieces on-line and the Neverending team adds music and Christopher Coppola's recognizable voice to the piece. The final film is uploaded onto the website adding to the previous episode, and the story continues endlessly, thus The Neverending Movie.

The Neverending Movie launched to the public on March 7, 2008. Phase 2 rolled out on April 2, 2008, which will include the on-line theatre and the first chapter of the never ending story.

In the digital age of transforming entertainment consumers into pro-active content producers, The Neverending Movie is seizing this trend by providing a platform for the creation of original content and on-line distribution.

The Neverending Movie is a program of EARS XXI Studios, a leader in digital and high definition production and distribution including theatrical, television, wireless, in-store, non-profit, and emerging media. We provide an answer to the digital revolution, creating organic, honest, and diverse content for all distribution alternatives. The Neverending Movie is part of EARS XXI's mission to empower every day people to tell their stories through the use of digital technology and alternative distribution outlets.