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Christopher & Banks Distinguishes Stores With PlayNetwork Music Programs and Audio Systems; PlayNetwork Services Underscore Quality of Christopher & Banks Brands.


REDMOND, Wash. -- One of the more aggressively growing retailers, women's apparel specialty retailer Christopher & Banks Corporation (NYSE NYSE

See: New York Stock Exchange
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), has selected PlayNetwork Inc. to provide branded in-store music and high-performance sound systems that appeal to the discerning tastes of Christopher & Banks customers.

"Our customers have come to expect a high level of quality and style from our Christopher & Banks, C.J. Banks and Acorn brands, and PlayNetwork has been able to capture this essence with the customized music and systems they are providing our stores," said Aurora Toth, VP of Marketing for Christopher & Banks.

PlayNetwork now services all of Christopher & Banks 735 branded stores nationwide. The company plans to expand into more than 60 additional locations in calendar-year 2006. PlayNetwork's proprietary music playback system, Combo(TM) C400, provides hours of customized and licensed monthly music mixes for each Christopher & Banks brand. High-performance loudspeakers from Atlas Sound Atlas Sound is the name of a musical solo project of Bradford James Cox, the lead singer of Atlanta four-piece Deerhunter. Cox was born in Athens, Georgia in 1982 and suffers from Marfan Syndrome.  and amplifiers from TOA TOA Trials of Atlantis (game)
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 Electronics are key components in custom-engineered sound systems that support quality playback standards for every Christopher & Banks store to enjoy a quality audio experience.

"It's very rewarding for PlayNetwork to be selected by Christopher & Banks to provide them with a custom music program and specialized audio solutions that represents their style, quality and approach to personal service," said Craig Hubbell, Sr. Vice President, Client Services for PlayNetwork.

About PlayNetwork

PlayNetwork Inc. is the leading total media entertainment provider for businesses worldwide. PlayNetwork's services include branded and licensed music and messaging, video media, promotional services and audio/video systems integration -- all customized to turn on powerful experiences for customers to enjoy within and outside of retail, hospitality and other business establishments. Established in 1996, Redmond, Washington Redmond is a city in King County, Washington, USA. It is situated on the eastern edge of the Seattle urban area, in what is known as the Eastside. In 2003 the Census Bureau estimated the city population was 46,391. , based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, CompUSA, Houlihan's, Petco Animal Supplies, Starbucks Coffee Company, Taco Cabana, TGI TGI Tribunal de Grande Instance
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 Friday's and The Finish Line. More information is available at www.playnetwork.com.

About Christopher & Banks

Christopher & Banks Corporation is a Minneapolis-based specialty retailer of women's clothing focusing on the mature segment of baby boomer baby boomer also ba·by-boom·er
n.
A member of a baby-boom generation.

Noun 1. baby boomer - a member of the baby boom generation in the 1950s; "they expanded the schools for a generation of baby boomers"
boomer
 demographic. The company currently operates 735 stores in 45 states under the names: Christopher & Banks, C.J. Banks, and Acorn. Christopher & Banks is publicly traded on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 1, 2006
Words:364
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