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Christmas Comes Early For Scripps Networks Interactive With Record Breaking November Web Traffic.


KNOXVILLE, Tenn. -- Scripps Networks was the No. 1 site in Nielsen's Home & Fashion category for the month of November, drawing more visitors than eBay Home, Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after NestlĂ© SA.

The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for
, Sears or The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services.

Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box
.

It was a stellar month across the board for the Scripps Networks Interactive brands including HGTV HGTV Home and Garden Television .com, FoodNetwork.com, DIYNetwork.com, FineLiving.com, GACtv.com and HGTVPro.com. With 14.8 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  and a more than 25 percent growth in page views from the previous year, November 2005 was the highest visited month ever for the Scripps Networks websites, according to Nielsen//Net Ratings.

"The record breaking traffic we saw in November confirms that our users enjoy the breadth and depth of online content we provide, which demonstrates strong value for our advertisers," said Ron Feinbaum, senior vice president and general manager for the interactive group. "Of course our online brands are a companion to our leading lifestyle networks providing programming information and additional instructional content, but they also provide exciting original content, engaging video and interactive tools produced especially for this medium."

The combined sites ranked as the top destination online for the Home & Fashion category according to the most recent data reported by Nielsen//NetRatings. HGTV.com and DIYNetwork.com were the No. 1 and No. 2 content destinations in the Home & Garden category respectively, and FoodNetwork.com was the No. 1 site in the Food & Cooking category.

FoodNetwork.com celebrated the highest visited month in its history, topping all Food & Cooking sites with 9.7 million unique visitors - an increase over its previous traffic record of more than 2 million visitors. The most visited destinations for FoodNetwork.com included Thanksgiving recipes and tips, as well as "Eat This With Dave Lieberman" their first web-exclusive series which premiered Nov. 21.

GACtv.com also delivered a record setting 6.8 million page views this month, increasing their traffic tenfold over a year ago. Promotions including FineLiving.com's "Winter Wonderland" sweepstakes and HGTVPro.com's "Product of the Day" giveaway also helped to push unique visitors up 31 percent at the combined Scripps online properties versus November 2004.

About Scripps Networks

Scripps Networks is comprised of the lifestyle television brands Home & Garden Television, Food Network, DIY Network and FINE LIVING, as well as country music network Great American Country To meet Wikipedia's and comply with our neutral point of view policy, this article or section may require cleanup.
The current version of the article or section reads like an advertisement.
 (GAC GAC Great American Country
GAC Global Assembly Cache (Microsoft .NET)
GAC Global Assembly Cache
GAC Granular Activated Carbon
GAC Gustavus Adolphus College (St.
). Scripps is the leading developer of lifestyle-oriented content for television and the Internet, where on-air programming is complemented with online content.

In addition, Scripps Networks is aggressively developing its emerging media platforms for broadband, video on demand, Hispanic programming; and in 2006, Scripps will bring lifestyle programming to high definition with the launch of HGTV HD and Food Network HD. Scripps Networks brands collectively are available in more than 110 countries on all seven continents. They also are distributed to 1,000 outlets on U.S. military bases and U.S. embassies around the world via the American Armed Forces Radio and Television Service A worldwide radio and television broadcasting organization that provides US military commanders overseas and at sea with sufficient electronic media resources to effectively communicate theater, local, Department of Defense, and Service-unique command information to their personnel and .

Headquartered in Knoxville, Tenn., with offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Los Angeles, Chicago, Detroit, Atlanta and Nashville, Scripps Networks is owned by The E.W. Scripps Company (NYSE NYSE

See: New York Stock Exchange
:SSP (1) (Service Switching Point) The local exchange node in an SS7 telephone network. The SSP can be part of the voice switch or in a separate computer connected to it. ), a diverse media concern with interests in newspaper publishing, broadcast television, national television networks, interactive media, and television retailing. Scripps operates 21 daily newspapers, 10 broadcast TV stations, Scripps Howard News Service, United Media, Shop at Home and Shopzilla.com.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 15, 2005
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