Christine Miller Named Executive Vice President and Chief Marketing Officer, Discovery.com.

Business Editors

BETHESDA, Md.--(BUSINESS WIRE)--July 11, 2000

Christine Miller will join the senior management team of Discovery.com in the role of Executive Vice President and Chief Marketing Officer. The announcement was made today by Discovery.com President and COO Michela English. Miller will leave her current position as Executive Vice President of Marketing at the Magazine Publishers of America to join Discovery.com at the beginning of August.

In her new role, Miller will guide the direction of all marketing, communications, market research and consumer advertising efforts, working to ensure a consistent experience with the Discovery.com brand in all messaging across B-to-C and B-to-B markets. Among her responsibilities will be the creation of marketing materials for both online and offline audiences, event promotion and planning, and management of public relations campaigns and corporate messaging. She will also work in conjunction with teams representing the seven categories of Discovery.com, maximizing Discovery's brand strengths across core vertical markets which include: Discoveries, Health, Animals, Travel, Lifestyles, School and Kids.

A veteran marketing professional specializing in building brand identity amongst multiple audiences, Miller joins Discovery.com from the Magazine Publishers of America, where she served as Executive Vice President, Marketing. There, she oversaw advertising, marketing, corporate communications, research, promotion, sales development, new media, and franchise development for an organization serving approximately 200 domestic, 74 international firms and 70 associate companies publishing a total of nearly 1300 titles. Previously, she was Executive Vice President, Marketing, for Bloomingdale's, where she again managed all facets of brand identity, including advertising, catalogues and direct mail, database marketing, sales promotion and public relations.

In addition to her marketing experience, Miller has also led a distinguished career in advertising. Launching and building the New York office of Hill Holiday Advertising along with her creative partner, she built the agency's billings to over $75M in five years, with a client list including Revlon, Springmaid, 7-Eleven and the Irish Tourist Board. She also worked at the advertising agency Doyle Dane Bernbach, on such key accounts as Proctor & Gamble and IBM. Miller began her career in public service, holding positions as a White House staff member, a Congressional assistant and Director of Development for A Better Chance, a non-profit scholarship organization. She holds an MBA from Harvard Business School and a B.A. from Wellesley College.

Said English, "We are thrilled that Christine is joining our team. Her approach to brand-building is broad-reaching and multi-dimensional, which is a perfect fit for Discovery.com. Her combination of talent, seasoned experience, analytical skills and a creative eye will be major assets to us as we continue to work to build brand resonance for Discovery.com across diverse audiences."

"I am excited about the opportunity to deepen great brands on the Internet. Discovery.com is perfectly positioned to leverage all its assets, from powerful cable networks to bricks and mortar stores, to consumers on the Web," said Miller.

Discovery.com is a trusted destination on the internet that consolidates the resources of Discovery's flagship networks (Discovery Channel, TLC, Animal Planet, Travel Channel and Discovery Health Channel) into one destination dedicated to empowering audiences to discover something new every day. The premier Web site devoted to enriching people's lives, it offers rich, useful content and commerce opportunities in seven distinct categories: Discoveries, Animals, Health, Travel, Lifestyles, School and Kids.

Discovery.com, Inc. is a subsidiary of Discovery Communications, Inc. (DCI), the leading global real-world media and entertainment company. DCI has grown from its core property, the Discovery Channel, first launched in 1985, to current global operations of 14 distinct media brands in 149 countries with 180 million total subscribers. DCI's networks include Discovery Channel, TLC, Animal Planet, Travel Channel, Discovery Health and seven digital channels. DCI's other properties consist of Consumer Products and Education, and 165 Discovery Channel retail stores. DCI also distributes BBC America in the United States.