Christina Aguilera to Endorse SKECHERS Footwear in International Markets.

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MANHATTAN BEACH, Calif.--(BUSINESS WIRE)--Aug. 25, 2003

SKECHERS USA Signs International Marketing Agreement

with Leading Pop Singer for its Women's Footwear Lines

SKECHERS USA, Inc. (NYSE:SKX), a global leader in the lifestyle footwear industry, announced today that it has signed an international marketing agreement with Christina Aguilera for its women's footwear lines. Under the 18-month agreement, SKECHERS will have exclusive rights to international print media for footwear, including advertisements in magazines and point of purchase displays.

The Aguilera campaign will launch in women's, teen and pop culture magazines in October 2003, concurrently with the European leg of her "Justified and Stripped" World Tour with Justin Timberlake. The campaign, which will run through December 2004, will feature Miss Aguilera in SKECHERS' women's lines, including SKECHERS Sport, SKECHERS Active and Somethin' Else from SKECHERS. For the campaign, she was shot alone and accompanied by high-profile male models wearing SKECHERS Collection, subtly supporting SKECHERS' men's offerings.

"Christina is an amazing young woman. At only 22, she has earned a top spot in the pop world with sold-out world tours, award-winning songs, and No. 1 records and videos, endearing herself to young women and men around the world. She has incredible appeal thanks to her talent as a singer, her stunning looks and her charisma. Her carefree and liberated image reflects the vitality of many of our women's lines and the brand itself," stated Robert Greenberg, SKECHERS CEO and chairman of the board. "Christina has stamina -- and lasting power."

Christina Aguilera said: "I agreed to be a part of SKECHERS' international marketing team because I like its image -- youthful but edgy. They have attitude and are willing to try new ideas -- refreshing."

"We have had great success with celebrity endorsements internationally as consumers abroad have greater adoration for celebrities and pop singers specifically," began Larry Remington, president of SKECHERS' International Division. "We believe signing Christina Aguilera, a beautiful and talented singer with a Top 10 hit in many international countries, is going to further increase our brand recognition in Europe, Asia, Latin America, and other regions around the world."

SKECHERS' women's lines include SKECHERS Sport, Somethin' Else from SKECHERS, SKECHERS USA, SKECHERS Active and SKECHERS Retros. The Company also sells men's footwear under the lines SKECHERS Sport, SKECHERS Collection, SKECHERS USA and SKECHERS Comfort, and children's footwear under the brand name SKECHERS Kids.

A global concept, SKECHERS directly distributes its product to Canada, the United Kingdom, France, Germany, Spain, Portugal, Italy, Switzerland, Austria, Belgium, the Netherlands and Luxembourg. SKECHERS' direct distribution operations in Europe are handled through its new warehouse in Liege, Belgium, and SKECHERS S.a.r.l., a Swiss subsidiary that oversees the brand's international sales, marketing and distribution. The Company also sells its product through more than 30 distributors in over 100 countries and territories throughout the world, including Japan, China, Australia, Mexico, Panama, Saudi Arabia, India, Israel, and South Africa, among others.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets branded footwear for men, women and children. The Company offers a balanced assortment of basic and fashionable merchandise, which is sold to department stores and specialty retailers, as well as directly to consumers through company-owned SKECHERS retail stores and e-commerce. For further information on SKECHERS, please visit the Company's Web site at www.skechers.com or call the Company's information line at 877-INFO-SKX.

This announcement may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, which can be identified by the use of forward-looking terminology such as "may," "will," "believe," "belief," or other comparable terminology. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements and reported results shall not be considered an indication of the Company's future performance. Factors that might cause or contribute to such differences include, among others, a decrease in sales during the back-to-school or holiday selling season, change in consumer demands and fashion trends, current political and economic conditions in the world, potential disruptions in manufacturing related to overseas sourcing, cancellation of order commitments and decreased demand by industry retailers, the uncertain short- and long-term effects of the severe acute respiratory syndrome ("SARS") crisis in the Far East and other factors affecting retail market conditions, including the factors addressed in the Company's annual report on form 10K for the year ended December 31, 2002.

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