Christie Brinkley makes milk a family affair with latest milk mustache ad.WASHINGTON--(BUSINESS WIRE)--Oct. 18, 1995--Christie Brinkley is the model of motherhood in her second milk mustache ad for the "Milk, What a Surprise!" campaign -- but this time she's not alone. Christie's new baby, two-month-old Jack Paris, has his first shot at fame by posing with Christie Christie can refer to:
The new Brinkley family ad focuses on the importance of calcium-rich milk in a pregnant or nursing mother's diet. Wearing a milk mustache, Christie declares: No caffeine caffeine (kăfēn`), odorless, slightly bitter alkaloid found in coffee, tea, kola nuts (see cola), ilex plants (the source of the Latin American drink maté), and, in small amounts, in cocoa (see cacao). . No alcohol. No sushi. When you're a pregnant or nursing mother there are lots of no's. But there is one big yes. Milk. And there's practically nothing your body needs more right now than all that calcium. Except sleep, but let's be realistic. Milk plays a critical role during pregnancy, and the growing number of women who avoid milk have experts worried. "If milk drinking wasn't a daily habit before a woman gets pregnant, then she has some making up to do," says David McCarron, M.D., professor of medicine at Oregon Health Sciences University and one of the country's leading calcium researchers. "Calcium needs increase when you're pregnant because your baby needs a steady supply of this bone-building mineral," he says. "If calcium is in short supply, your body will take what it needs from your bones to give to your baby -- which could diminish the strength of your bones." Pregnant and nursing women need at least 1,200 milligrams of calcium daily -- or the equivalent of four glasses of milk. Brinkley was one of the first milk-mustachioed celebrities to appear in the campaign, which was launched in January to educate women about the nutritional value of milk. The campaign now features nearly 20 famous faces wearing the classic "badge" of milk enjoyment and sharing their personal milk testimonies. Shot by acclaimed ac·claim v. ac·claimed, ac·claim·ing, ac·claims v.tr. 1. To praise enthusiastically and often publicly; applaud. See Synonyms at praise. 2. photographer Annie Leibovitz This article is about the American photographer. For the American writer, see Fran Lebowitz. Anna-Lou "Annie" Leibovitz (IPA: /ˈliːbəvɪts/ , the ad will debut in October magazines. A consumer hotline, 1-800-WHY-MILK, has been established in conjunction with the ads to help answer consumer questions about milk. The hotline offers free education materials, including the booklet
The "Milk, What a Surprise!" program was developed under the guidance of the National Fluid Milk Processor Promotion Board, an organization funded by U.S. milk processors. Launched in January as a catalyst to spark a change in attitudes about milk, the program includes a series of milk-mustachioed portraits of celebrities touting touting the making of personal representations by a veterinarian to persons who are not clients in an attempt to solicit their business. the health benefits of milk. CONTACT: Bozell Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Chicago Rachel Greene, 312/988-2325 Chris Steven, 312/988-2354 |
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