Christian Moerlein springs into Bock.Christian Moerlein springs into Bock Noun 1. bock - a very strong lager traditionally brewed in the fall and aged through the winter for consumption in the spring bock beer lager beer, lager - a general term for beer made with bottom fermenting yeast (usually by decoction mashing); originally During the Middle Ages in and around the city of Einbeck, Germany, monks produced the first batch of dark, foamy foam·y adj. foam·i·er, foam·i·est 1. Of, consisting of, or resembling foam. 2. Covered with foam. foam beer. The hearty brew was used to sustain them through the long Lenten period of fasting. After years of repeating this process, the beer became synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as spring, and is still brewed once a year as a "Spring Tonic." Today, the tradition of producing a special spring beer is being kept alive and full of flavor in Hudepohl-Schoenling's Christian Moerlein Bock beer bock beer n. A strong dark beer drawn first from the vats, especially in spring. [Partial translation of German Bockbier : Bock (shortening and alteration of Einbeck, . Brewed in accordance to Germany's centuries-old purity laws, or Reinheitsgebot, Christian Moerlein's Bock delivers "a nutritious nutritious /nu·tri·tious/ (noo-trish´us) affording nourishment. nu·tri·tious adj. Providing nourishment; nourishing. nutritious affording nourishment. , full-bodied taste that is distinctive of a rich brewing tradition," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Cincinnati-based brewer. The Bock is due to reach retail stores in a single-serve, 24-oz. can. "We expect the new 24-oz. can to be a most popular package size for our seasonal beer," said Mike Schott, vice president sales and marketing, Hudepohl-Schoenling. "Historically, we've sold our Bock in both 12-oz. and 32-oz. glass packages, with the 32-oz. far outselling the smaller package. The label has been designed to be representative of classic imported beers rather than what one usually equates with large volume packages." Christian Moerlein Bock is expected to be in full distribution across the country by March 1. Paper point-of-sale items have been produced to support the package at the retail level. Hudepohl-Schoenling also recently announced that it plans to introduce Little Kings Cream Ale Cream ale is a style of beer which describes an American beer resembling a Kolsch, as well as a beer served with nitrogen. BJCP beer style According to the BJCP a Cream ale or also referred to as a "creamer," is related to American lagers. in the larger 24-oz. cans later this month. "Given the recent increase in F.E.T., the 24-oz. can package presents wholesalers with an opportunity to develop a program to hit an attractive price point on a large-size single-serve package. As far as the value conscious consumer is concerned, the can graphics reinforce the perception of a super-premium product at an affordable price." PHOTO : CHRISTIAN MOERLEIN springs into Bock this year. |
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