Christian McMahan is HUSA's new chief marketing officer.Christian Christian
flees the City of Destruction. [Br. Lit.: Pilgrim’s Progress]
See : Escape
travels to Celestial City with cumbrous burden on back. [Br. Lit. McMahan has been named the new Chief Marketing Officer for Heineken USA, and he joined the company in that role on July 14.
Former chief marketing officer Ken Kunze had decided to depart following 11 years with the company, the last three as chief marketing officer and member of the management team.
Mr. Kunze leaves HUSA after building a strong identity for the company's Dutch and Mexican Mexican
named after or originating in Mexico.
Mexican beaded lizard
(Heloderma horridum portfolios.
McMahan was formerly a vice president of marketing for Diageo North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and was responsible for Diageo's U.S. beer portfolio.
Mr. McMahan served with Diageo for six years six-year tenure with Diageo. HUSA said Mr. McMahan will immediately begin working with HUSA leadership and marketing teams to drive the development of growth strategies for the portfolio; oversee the execution of the current marketing platforms and programming; and to ensure the company is engaging its consumers and customers "at all available touch points."
Prior to joining Heineken USA, McMahan oversaw o·ver·saw
Past tense of oversee. Diageo's U.S. beer portfolio, leading all strategic initiatives and programming for brands including Guinness and Red Stripe stripe - data striping . In that role, McMahan was also a member of the Diageo-Guinness USA management team and Guinness global team.
"We look forward to Christian joining the organization and are confident he will help us continue to elevate el·e·vate
tr.v. ele·vat·ed, ele·vat·ing, ele·vates
1. To move (something) to a higher place or position from a lower one; lift.
2. To increase the amplitude, intensity, or volume of.
3. our marketing activities and drive our growth within the import category," said Don Blaustein, president and chief executive officer, Heineken USA. "His understanding and experience across the three tiers of the beverage alcohol business will also help us continue to deliver greater value to our customers through programming that resonates and taps into the passion points of our consumers."
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|Publication:||Modern Brewery Age|
|Date:||Jul 21, 2008|
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