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Christian Dior Couture Adopts Viewpoint's ZoomView Technology; LVMH Signs Master Licensing Agreement with Viewpoint.


Business Editors

NEW YORK--(BUSINESS WIRE)--May 7, 2002

Viewpoint Corporation (Nasdaq: VWPT), a world leader in innovative graphics software, today announced that Louis Vuitton The Louis Vuitton Company (more commonly known simply as Louis Vuitton) is a luxury French fashion and leather goods brand and company, headquartered in Paris, France. It is a division of the French holding company, LVMH Louis Vuitton Moët Hennessy S.A.  Moet Hennesy (Nasdaq: LVMHY), the world's leading luxury product group, has signed a master licensing agreement with Viewpoint.

This agreement enables LVMH's brand names including: Louis Vuitton, TAG Heuer TAG Heuer (pronounced: täg-hoi-er) is a Swiss watchmaker known for its mid - high range sports watches and chronographs. It is a division of leading luxury goods company LVMH. The company motto is "Swiss Avant-Garde Since 1860". , Zenith Watches, as well as its sister company Christian Dior Noun 1. Christian Dior - French couturier whose first collection in 1947 created a style that became known as the New Look (1905-1957)
Dior
 Couture to utilize Viewpoint's technology to better merchandise their products on the Web.

Christian Dior Couture chose ZoomView as a part of their women's fashion Web site redesign that spans all collections on http://www.dior.com. Visitors to http://fashion.dior.com can browse the wide variety of products from the Dior collections in the ZoomView format, including: ready-to-wear, leather goods, shoes, accessories and fine jewelry.

"We're thrilled to offer our online users such an incredible visual experience that contributes to magnifying our products," stated a Christian Dior Couture spokesperson.

Like other Viewpoint clients using the ZoomView technology, Christian Dior was able to create a unique experience for their discerning customers, and customize the user experience to meet the demands of their premium brand. ZoomView's XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 Media Envelope allows for sophisticated animations and interactions between other page elements that enable guests to pan, zoom and HyperView smoothly and easily into all of the Dior products.

"We are gratified grat·i·fy  
tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies
1. To please or satisfy: His achievement gratified his father. See Synonyms at please.

2.
 that Christian Dior's scrutiny of available online technology led them to select Viewpoint," commented Christian Holtermann, Viewpoint's Managing Director of European Operations. "Their astute eye for luxury goods sees just as clearly into the world of online marketing."

About ZoomView

Viewpoint ZoomView technology enables users to deploy interactive, print-quality images online over any Internet connection. ZoomView overcomes bandwidth constraints by dividing high-resolution images into bite-size tiles and delivering "pixels on demand". As the user zooms into the image, more and more detailed tiles are transmitted and displayed. Users can now inspect minute product details at high-resolutions, with a user experience infinitely better than that of ordinary JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
 images. For as little as ten dollars per image per month users can purchase a license to display their images online, making ZoomView the first rich media type that is accessible by non professional and power users alike. Additionally, ZoomView is now available as a native, direct export from Adobe Photoshop See Photoshop.  7.0. For more information on the ZoomView technology, please visit the ZoomView Partner Portal: http://www.viewpoint.com/zoomview.

About Viewpoint

Viewpoint Corporation (Nasdaq: VWPT) is a leading provider of interactive media technologies and services. Its graphics operating system operating system (OS)

Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs.
 platform, the Viewpoint Media Player This article is in need of attention from an expert on the subject.
Please help recruit one or [ improve this article] yourself. See the talk page for details.
, has been licensed by Fortune 500 companies for use in online, offline and embedded applications serving a wide variety of needs, including: business process visualizations, marketing campaigns, rich advertising and product presentations. The Company also provides cross media digital solutions for film, broadcast television and games. Headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, the Company also has offices in London, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  and Salt Lake City. Visit the Viewpoint Web site at http://www.viewpoint.com.

This press release may contain "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance, and are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these forward-looking statements. For information about these and other risks, uncertainties and factors, please review the disclosure contained in the Company's filings and reports on file with the Securities and Exchange Commission.

Viewpoint and Viewpoint Experience Technology are either registered trademarks or trademarks of Viewpoint Corporation in the United States and / or other countries. Other product and company names herein may be trademarks of their respective owners. Copyright (c) 2002 Viewpoint Corporation. All rights reserved.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:May 7, 2002
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