Chris Shipley to Host New Technology Panel at 6th Annual Beyond the Numbers Boomer Summit.Renowned New Technology Analyst Headlines All-Star Panel Focused on Boomers LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- Chris Shipley, long considered one of the top analysts in technology today, will host the New Technology Panel for Boomers at the 6th annual Beyond the Numbers: Boomer Market Summit on March 26 and 27 at The Wynn Hotel in Las Vegas. Shipley is executive producer of the DEMO Conferences A computer symposium run by IDG that invites vendors to showcase their newest technologies. Many new companies and products are first launched at DEMO. Founded in 1990 by industry pundit Stewart Alsop, the Palm Pilot was introduced at DEMO 1996, and 450 units were presold at the , which have earned the reputation as the premier place to launch a new technology product or service, and where she has helped new technology companies bring nearly 1,000 products to market since 1996. In addition to her work with DEMO, Chris is a partner in Sentier Networks and consults with new technology companies in the U.S. and Europe to identify market opportunity and accelerate products to market. She has been identified as one of Fortune Small Business Magazine's "Top 10 Minds in Small Business" and often is cited as an arbiter of what's hot on the new technology horizon. "Aging Baby Boomers See generation X. represent a significant market opportunity for new technology companies," says Shipley, "and these companies must learn to adapt their products to the important and affluent Boomer market segment." During the New Technology Panel, Shipley and the other panelists will discuss the use of technology and the digital age in the Boomers lifestyle today, and how marketers can best meet the needs of the Baby Boomer baby boomer also ba·by-boom·er n. A member of a baby-boom generation. Noun 1. baby boomer - a member of the baby boom generation in the 1950s; "they expanded the schools for a generation of baby boomers" boomer demographic. Joining Shipley on the panel will be Gary Moulton, Product Manager for Microsoft; Joe Beninato, Founder/Chief Strategy Officer, Presto; Nancy Carr, VP Consumer Digital Imaging Group, Eastman Kodak; and Arlene Harris, Founder/CEO, GreatCall (Jitterbug jitterbug Dance variation of the two-step in which couples swing, balance, and twirl in standardized patterns to syncopated music in ⁴⁄₄ time. It originated in the U.S. in the mid 1930s and became internationally popular in the 1940s. by GreatCall), and Liz Gebhardt, Consultant, Living Homes. "I'm honored to be part of this important event and to help others take a closer look at how they can smartly and effectively serve the needs and interests of Baby Boomers," notes Arlene Harris of GreatCall. "It's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a this often misunderstood mis·un·der·stood v. Past tense and past participle of misunderstand. adj. 1. Incorrectly understood or interpreted. 2. and underserved market gets the attention it deserves; enjoying new technologies, services and products that will keep life connected, independent, healthy, safe and vital." "The Boomers of today are healthy, active and connected," continues Nancy Carr of Eastman Kodak. "They recognize the positive impact of technology on their lives, but not at the expense of simplicity. Kodak prides itself in delivering digital photography solutions that are easy to use and enable people to simply share their picture stories." "Baby Boomers are very demanding buyers, and technology companies will increasingly need to listen closely to their customers in order to understand exactly what they want and how they will incorporate technology products into their busy lives," said Joe Beninato at Presto. "We've invested a great deal of time and energy to ensure that Presto provides Boomers with a simple, effective way to keep in touch with their parents and share the everyday moments that their parents might otherwise miss." Rounding out the New Technology Session will be keynote speaker John Sherry, Intel Digital Health Group. As Director of Social Science Research, John plans research strategy and manages a portfolio of research activities that provide Intel Corporation's Digital Health Group with a deep understanding of end users' needs to inform both business and product strategy. Beyond the Numbers: Boomer Market Summit This year's Summit, Boomers 2.0 - Reaching 40+ Consumers Today, addresses the impact of the digital age on the boomer lifestyle. The two-day Summit provides marketers with business insights and winning strategies from leading experts on how to leverage digital technology and new media to better reach and sell to the boomer market. BTN BTN In currencies, this is the abbreviation for the Bhutan Ngultrum. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. is presented by JWT JWT J. Walter Thompson (agency) JWT Java Windows Terminal JWT Just War Theory JWT Jim Wolf Technology JWT Java Workflow Tooling JWT John Wayne Trail (US Army Yakima Training Center) JWT Justified War Theory BOOM: Boomers & Beyond, which specializes in reaching consumers ages 40+, providing results-driven strategy and execution to help clients build profitable and lasting relationships with Boomer and mature consumers. The agency's former Mature Marketing Group becomes part of the new group, which is headquartered in the JWT San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden office. "Boomers are the largest and most affluent demographic in U.S. history. With this Boomer market focus, backed by the fully integrated agency services of JWT and the entire global WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning family, we are uniquely positioned to help companies effectively reach and grow their market share of today's most powerful demographic segment," says Lori Bitter, Senior partner for JWT BOOM. Registration for this year's Summit is $1,895, which includes research, general sessions, workshops, clinics, continental breakfasts, keynotes, luncheons, on-going refreshments re·fresh·ment n. 1. The act of refreshing or the state of being refreshed. 2. Something, such as food or drink, that refreshes. 3. refreshments A snack or light meal and drinks. , receptions and complete conference documentation. Because space is limited, early registration is required. Sponsors of this year's Summit include RL TV and The Erickson Tribune as Title Sponsors. Associate Sponsors include C&R Research, TV Land, ThirdAge, Paramount Market Publishing and Immersion immersion /im·mer·sion/ (i-mer´zhun) 1. the plunging of a body into a liquid. 2. the use of the microscope with the object and object glass both covered with a liquid. Active. Getty Images is the Imagery Resource. Visit www.beyondthenumbers.com or call 860-724-2649 x-14 for details and conference registration. Optimized by Newsforce |
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