Chris Marriott Joins Digital Impact's New York Office as Vice President and General Manager.

SAN MATEO, Calif. -- Digital Impact, Inc. (Nasdaq:DIGI), a leading provider of integrated digital marketing solutions for Global 2000 enterprises, today announced the appointment of Christopher Marriott as the vice president and general manager of the company's Eastern Region. In his new position with Digital Impact, Marriott will provide strategic direction and foster new sales initiatives to support the company's expanded full-service digital offerings. Marriott brings to Digital Impact more than 20 years of operational management and integrated marketing experience in advertising, brand building and client services. He will provide key guidance and leadership as Digital Impact broadens the scope of its digital marketing services.

"Chris will be a tremendous asset to our management team," said William Park, chairman and CEO of Digital Impact. "His extensive experience in developing and managing interactive digital marketing campaigns for global brands strengthens Digital Impact's unique combination offering of professional services and world-class campaign execution on a proprietary technology platform."

An interactive marketing veteran, Marriott's experience includes working within the advertising agency sector, as well as in corporate positions. Marriott joins Digital Impact from Euro RSCG Circle, a leading global integrated marketing communications agency, where he held the position of managing director. Prior to Euro RSCG, Marriott served as the senior vice president of client services for the Internet start-up Think New Ideas, where he was responsible for directing integrated marketing communications strategies for many Fortune 1000 companies, such as Avon, Gillette and Procter & Gamble. In 1994, Marriott co-founded the interactive department of Frankfurt Balkind Partners, an integrated agency specializing in strategy, identity, new media, advertising and marketing communications. From 1982-1993, Marriott held key positions with several advertising agencies, including Ogilvy & Mather, Scali Mccabe Sloves and Wells Rich Greene. A graduate of Dartmouth College, Marriott currently serves as a trainer and seminar leader in interactive marketing for the Association of National Advertisers, and speaks frequently at their meetings.

"I look forward to sharing my vision and expertise with the Digital Impact team," said Marriott. "I welcome the opportunity to make a significant contribution to Digital Impact, which continues to embrace best practices on behalf of its blue-chip client base."

About Digital Impact

Digital Impact is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, The Gap, and Hewlett-Packard. Digital Impact combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The company creates and executes campaigns across multiple media channels: including personalized email, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Digital Impact is a member of the TRUSTe Privacy Program and the NAI's Email Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Digital Impact was founded in 1997 and has offices in Silicon Valley, New York and London. The Company is publicly traded on the Nasdaq Stock Market under the ticker symbol DIGI.