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Chorus Meshcon: Launches at Drives and Controls 2003; First Drives Offered for Sale.


Business Editors/Automotive Writers

GIBRALTAR--(BUSINESS WIRE)--May 29, 2003

Chorus Motors plc (CHOMF), will be demonstrating its new Chorus(R) Meshcon(tm) design at the Drives and Controls 2003 exhibition at Birmingham NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, United Kingdom, June 3rd-5th 2003. The company says the new Chorus Meshcon design can reduce power silicon costs by up to 70%, creating an attractive profit opportunity for motor and drives companies.

Power silicon, the bulk of the control electronics used to control variable frequency electric motors, is often the dominant component cost for a motor/drive system used for start-stop or traction Traction Definition

Traction is the use of a pulling force to treat muscle and skeleton disorders.
Purpose

Traction is usually applied to the arms and legs, the neck, the backbone, or the pelvis.
 applications. By reducing this cost by as much as 70%, motor/drive manufacturers can capture much larger margins, making this business highly profitable.

"Chorus Meshcon's expected reduction in drive cost of over 60% in a highly commoditized market will allow licensed motor and drive manufacturers to offer a quality product while restoring or enhancing their profit margins," says Isaiah W. Cox, President of Chorus Motors plc.

Demonstration units can be ordered from next week at 1.5hp, 20hp and 200hp sizes.

Mr. Cox says, "Chorus Meshcon gives customers the best of both worlds. They can use a substantially smaller, lighter and cheaper motor and drive for the same high start-up torque, without sacrificing high speed operation."

Cox adds, "We are not asking companies to take our word for it; they can come and look at the demo demo - /de'moh/ 1. A demonstration of a product, often of an early version or prototype. A demo is a far more effective way of inducing bugs to manifest themselves than any number of test runs, especially when important people are watching.

2. demo version.

3.
 in action, and if they like, they can purchase some units which they can test in their own labs. Chorus Meshcon is a fantastic advance, and we welcome critical evaluations."

Chorus Meshcon will be exhibited at stand C100 during the show, with live demonstrations of a small 1.5hp motor run head-to-head with an identically-sized motor using conventional technology. The demo is designed to show Chorus Meshcon's clear advantages over conventional, and more expensive, 3-phase AC induction induction, in electricity and magnetism
induction, in electricity and magnetism, common name for three distinct phenomena.

Electromagnetic induction
 drives.

About Chorus Motors

Chorus Motors plc (CHOMF, CUSIP CUSIP

See: Committee on Uniform Securities Identification Procedures


CUSIP

See Committee on Uniform Securities Identification Procedures.
 No: X1305M 10 5) has 6,044,289 shares outstanding as of 31 March 2003. Chorus Motors plc is a majority owned subsidiary of Borealis Exploration Limited Borealis Exploration Ltd. is a Gibraltar-based research and development company that owns subsidiaries dealing with materials and power transfer. The company considers itself a virtual company, and is publicly traded.  (BOREF).

Borealis is a research and development company founded in 1968 and based in Gibraltar in the European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the

European Community
. As of 31 March 2003, Borealis had 4,982,605 shares outstanding. Borealis' business is reinventing the core technologies used by basic industries, including electric motors, steelmaking, electrical power generation, and cooling and refrigeration refrigeration, process for drawing heat from substances to lower their temperature, often for purposes of preservation. Refrigeration in its modern, portable form also depends on insulating materials that are thin yet effective. . For more information and forward looking statements please visit its web site at www.borealis.gi.

Chorus is a registered trademark of Chorus Motors plc.

Forward Looking Statement at

http://www.chorusmotors.gi/fwdlook.shtml
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUUK
Date:May 29, 2003
Words:435
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