Chordiant Software Gives Thomson Travel Group Ticket to First-class CRM.

Business Editors/Technology Writers

CUPERTINO, Calif.--(BUSINESS WIRE)--Oct. 24, 2001

Chordiant Software, Inc. (NASDAQ:CHRD), a leader in Unifying Customer Relationship Management (CRM) Solutions, today announced that the Thomson Travel Group, part of the largest tourism group in the world, has selected Chordiant's Marketing Director Solution as the foundation from which to drive comprehensive targeted marketing campaigns.

Chordiant Marketing Director, a key component of Chordiant's Unifying CRM Solution, will be initially deployed in the Thomson Holidays and Portland Direct divisions of the Thomson Travel Group and then rolled out to other divisions within the group.

The Thomson Travel Group needed a reliable and efficient means to service and target customers across a number of customer contact channels, including direct mail, email and the web. Key to Chordiant's selection over the competition was the breadth, robustness and scalability of the Chordiant Marketing Director solution across these multiple channels in Thomson Travel Group's complex business environment.

The Thomson Travel Group business operates through several individual companies and stores customer information across a number of databases. Chordiant's Marketing Director solution will deliver a complete picture of the customer, enabling the simplification of business processes which will allow marketeers to develop and execute personalised, multi-stage, multi-channel offers to individual customers.

Chordiant's Unifying CRM Solution enables companies to manage the complete customer relationship lifecycle from target identification through marketing campaign, offer, customer acquisition, fulfilment and ongoing customer service. Chordiant also provides real-time response information, campaign exposure and buying pattern intelligence so that customers can use what they have learned in one campaign to improve future campaigns. The enhanced access to communication data allows detailed customer interaction history to be stored and recalled for continual campaign optimisation.

"Chordiant's software should provide a number of tangible business benefits, increase Thomson's operational efficiencies and customer retention," said Shelagh Martin, Head of CRM Development at Thomson Travel Group. "New marketing opportunities will become clearer for Thomson, and it will allow us to send relevant, timely messages to customers via the most appropriate channel in addition to enabling us to consolidate our activities and avoid duplication when cross-selling.

"Thomson's brand strength is founded upon its reputation for quality and customer service. In surveys, it has consistently outperformed its competitors in terms of brand awareness and customer loyalty. We therefore wanted a system that could plan, schedule, execute, analyse and track our marketing campaigns while letting us learn from campaign results. We can then improve the campaigns in order to not only satisfy existing customers with a high level of service, but to also attract new customers," added Martin.

Chordiant Chairman and CEO, Sam Spadafora said, "Chordiant enables companies to manage their customer marketing, selling and servicing activities more efficiently, which results in cost savings and greater customer retention. The Thomson Travel Group business is highly complex and one in which Chordiant's applications should deliver positive results. Thomson's selection of Chordiant demonstrates Chordiant's ability to help Global 1000 organizations have a 360-degree view of their customers across the enterprise and differentiate the company by effectively servicing and communicating with customers across any touchpoint."

ABOUT THOMSON TRAVEL

The Thomson Travel Group is part of the largest tourism group in the world, Preussag AG. Thomson Travel Group owns many of Europe's best known holiday brands and operates and retails air-inclusive holidays and related travel services in the UK, Ireland, Sweden, Norway, Denmark, Finland, Germany and Poland. Its principal businesses are: Thomson Holidays, the largest holiday brand in the UK; Britannia Airways, the UK's leading holiday airline and Lunn Poly, the UK's largest wholly-owned leisure travel retail network.

ABOUT CHORDIANT SOFTWARE INC.

Heavily represented by the financial services, telecommunications and travel industry sectors, Chordiant's clients typically have more challenging environments for e-selling and e-servicing, due to the complexity of decisions involved in completing a purchase and the higher average monetary value of such transactions.

Chordiant Software Inc. (www.chordiant.com) delivers a Unifying Customer Relationship Management (CRM) solution based on Chordiant's branded platform strategy, the Intelligent Customer Interaction Management (ICIM) platform. Chordiant's ICIM platform provides highly scalable building blocks for developing and integrating flexible CRM solutions into customers' existing enterprise-wide systems.

No matter how consumers choose to communicate with the enterprise-through branch locations, Web, e-mail, telephone or wireless access - the Chordiant Unified CRM Solution provides a real-time, single view of each customer and a consistent, personalised process for every interaction. It includes a comprehensive business-process engine, which allows companies to implement best business practices across multiple touchpoints. As a result of Chordiant's sophisticated Marketing Automation Business Services, marketers can maximise their ROI through the creation, execution and refinement of sophisticated direct marketing initiatives that span both traditional and online channels. Chordiant empowers high-value contacts designed to retain customers, grow revenues and drive profits during every contact.

Headquartered in Cupertino, Calif., Chordiant has offices and development facilities in Boston; Chicago; Dallas; Manchester, New Hampshire; New York; London and Brentford, U.K.; Amsterdam; Paris; Frankfurt; Munich; and Sydney and Melbourne, Australia.

SAFE HARBOUR

This news release includes "forward-looking statements" that are subject to risks, uncertainties and other factors that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements. Forward-looking statements in this release are generally identified by words such as "believes," "anticipates," "plans," "expects," "will," "would," and similar expressions which are intended to identify forward-looking statements. There are a number of important factors that could cause the results of Chordiant to differ materially from those indicated by these forward-looking statements, including, among others, potential difficulties in the assimilation of operations, strategies, technologies, personnel and products of acquired companies and technologies, the impact of perceived or actual weakening of economic conditions on customers' and prospective customers' spending on Chordiant software and services; quarterly fluctuations in Chordiant's revenues or other operating results; failure by Chordiant to meet financial expectations of analysts and investors, including failure resulting from significant reductions in demand from earlier anticipated levels; risks related to market acceptance of Chordiant's products; customisation and deployment delays or errors associated with Chordiant products; impact of long sales and implementation cycles for certain Chordiant products; reliance by Chordiant on a limited number of customers for a majority of its revenues; Chordiant's need to retain and enhance business relationships with systems integrators and other parties; Chordiant's use in its products of third-party software; activities by Chordiant and others regarding protection of intellectual property; and competitors' release of competitive products and other actions.. Further information on potential factors that could affect the financial results of Chordiant are included in risks detailed from time to time in Chordiant's Securities and Exchange Commission filings, including without limitation Chordiant's report on Form 10-Q for the quarterly period ended June 30, 2001, and the Annual Report on Form 10-K filed on March 27, 2001. These filings are available on a Web Site maintained by the Securities and Exchange Commission at http://www.sec.gov. Chordiant does not undertake an obligation to update forward-looking or other statements in this release.

Chordiant and the Chordiant logo are registered trademarks and Chordiant Unified CRM for Extreme Demands is a trademark of Chordiant Software, Inc. JX Architecture is a trademark of Chordiant Software, Inc. All other trademarks and registered trademarks are the properties of their respective owners.