Choosing California Grown Barbecue Ingredients Heats Up State's Economy; Consumers Urged to Buy Locally Grown Products for Labor Day Festivities.Business Editors SACRAMENTO, Calif.--(BUSINESS WIRE)--Aug. 26, 2003 Can one barbecue substantially impact California's economy? According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. an economic impact report released today, the answer is yes. In fact, if all California consumers were to choose locally grown products for their Labor Day Labor Day, holiday celebrated in the United States and Canada on the first Monday in September to honor the laborer. It was inaugurated by the Knights of Labor in 1882 and made a national holiday by the U.S. Congress in 1894. barbecues, it would generate not only $76.2 million in revenues to farms, but also an estimated $65.4 million in spending by farms to meet that growth in demand, and nearly $124.3 million in additional spending in communities throughout California. In addition, approximately 500 new jobs - in agriculture as well as other industries - would be needed due to the increased economic activity up and down the state. "As you can see, the purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. of 35 million Californians cannot be overstated o·ver·state tr.v. o·ver·stat·ed, o·ver·stat·ing, o·ver·states To state in exaggerated terms. See Synonyms at exaggerate. o ," said Scott Horsfall, chief operations officer at the Buy California Marketing Agreement (BCMA BCMA British Columbia Medical Association BCMA British Complementary Medicine Association BCMA Bar Code Medication Administration BCMA Black Consciousness Movement of Azania BCMA British Country Music Association BCMA Board-Certified Master Arborist ). "This Labor Day, if we each reach for California grown products, from chicken and garlic to ice cream and peaches, it can have a profound impact on our entire state's economy." Using a mix of popular foods to create a healthy menu, this "California Grown" barbecue report measured the impact of seemingly simple shifts in consumer purchases to prepare a meal made from California grown products rather than those grown elsewhere. The "California Grown" barbecue meal included the following menu items: guacamole and chips; barbecued chicken (marinated with orange, lime and garlic); fruit salad; peach cobbler with ice cream for dessert; and wine for adults and milk for kids. "This holiday weekend and every day, our choices absolutely make a difference," said William Lyons
Sir William Lyons (1901-1985) was, with fellow motorcycle enthusiast William Walmsley, the co-founder in 1922 of the Swallow Sidecar Company, maker of motorcycle sidecars, and which became Jaguar , Jr., secretary of the California Department of Food and Agriculture California Department of Food and Agriculture, which was established in 1919 by the California Legislature,[1] works in partnership with the agricultural industry and other governmental agencies to regulate various aspects dealing with food and agriculture related . "Every Californian can support our farmers and our state by seeking out California grown products when they shop." Conducted in August 2003, this "California Grown" barbecue report is a follow-up to a more general economic impact analysis that was released on July 31, 2003. Both studies were conducted by Dennis H. Tootelian, Ph.D., professor of marketing and director of the Center for Small Business in the College of Business Administration at California State University, Sacramento California State University, Sacramento, more commonly referred to as Sacramento State or Sac State, is a public university located in the city of Sacramento, California, USA. It is part of the California State University system. . About The Buy California Marketing Agreement The Buy California Marketing Agreement is a joint effort of 26 industry groups representing the products of California's farms, ranches, forests and fisheries. Structured as an industry advisory board to the California Department of Food and Agriculture, BCMA brings together industry and government resources to increase the awareness, consumption and value of California agricultural products, helping the state's consumers enjoy the best of the California lifestyle. The "California Grown" campaign is funded by Governor Gray Davis' Buy California Initiative, the California Department of Food and Agriculture, the U.S. Department of Agriculture, and the following California agricultural organizations: -- California Apple Commission -- California Asparagus Commission -- California Association of Wine Grape Growers -- California Avocado Commission -- California Aquaculture aquaculture, the raising and harvesting of fresh- and saltwater plants and animals. The most economically important form of aquaculture is fish farming, an industry that accounts for an ever increasing share of world fisheries production. Association -- California Cherry Advisory Board -- California Citrus Mutual -- California Cling Peach Board -- California Dried Plum Board -- California Fig Advisory Board -- California Forest Products Commission -- California Garlic Producers Association -- California Kiwifruit ki·wi·fruit n. The fruit of the kiwi plant. Commission -- California Milk Advisory Board -- California Nectarine nectarine (nĕk'tərēn`), name for a tree (Prunus persica var. nectarina) of the family Rosaceae (rose family) and for its fruit, a smooth-skinned variety of the peach. Administrative Committee -- California Peach Commodity Committee -- California Pear Advisory Board -- California Plum Marketing Board -- California Poultry Federation -- California Raisin Marketing Board -- California Sheep Commission -- California Salmon Council -- California Strawberry Commission -- California Table Grape Commission -- California Tomato Commission -- California Walnut Commission For more information about "California Grown," please visit www.californiagrown.org. SOURCE: California Grown |
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