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Cholestech Corp. Launches WellCheck.com.


Business Editors/Health & Medical Writers

HAYWARD, Calif.--(BW HealthWire)--July 25, 2000

Personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 Health Management Web Site Developed with Stanford

Center for Disease Prevention and Cambridge Technology Partners

Promotes Healthy Cholesterol Levels

Cholestech Corporation (Nasdaq:CTEC CTEC Course and Teacher Evaluation Council (Northwestern University, Office of the Register)
CTEC Certified Technical Education Center
CTEC Certified Technical Education Center (Microsoft) 
), a leading provider of cholesterol diagnostic technology and screening services, announced today the public availability of WellCheck.com (www.wellcheck.com), the Company's new Internet See Web 2.0 and Internet2.  site that empowers individuals to manage their high cholesterol Cholesterol, High Definition

Cholesterol is a fatty substance found in animal tissue and is an important component to the human body. It is manufactured in the liver and carried throughout the body in the bloodstream.
 and risk for heart disease on-line.

"This marks an important and logical third step in the implementation of Cholestech's new strategy," said Warren E. Pinckert II, President and Chief Executive Officer. "With almost 96 million Americans facing high cholesterol and related cardiovascular cardiovascular /car·dio·vas·cu·lar/ (-vas´ku-ler) pertaining to the heart and blood vessels.

car·di·o·vas·cu·lar
adj.
Abbr.
 risk, WellCheck.com is the ideal complement to both our WellCheck testing services and our widely-used Cholestech L-D-X(R) System. All three Cholestech businesses use advanced technology to allow individuals and their health care providers to assess and manage cholesterol levels in an efficient, easy, highly accessible, and personal manner."

WellCheck.com will provide information and tools for users to create personalized cholesterol management programs. The Company partnered with the Stanford Center for Research in Disease Prevention, world renowned for its expertise in heart disease prevention, and Cambridge Technology Partners, Inc. (NASDAQ:CATP CATP Cambridge Technologies (stock symbol)
CATP Coverage Acceptance Test Plan
CATP Committee of Adaptation to Technical Process
), leaders in Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 application design, to develop an innovative, yet focused on-line program for consumers to manage cholesterol levels and lower heart disease risk.

People who visit WellCheck testing events at local retail establishments, within corporations, or at special events, will receive a user ID and password for their protected access to WellCheck.com. They will then be able to view their personal test results on-line and search WellCheck.com's reference information and tools to understand their risk and manage their disease -- personally and confidentially. The web site is accessible to anyone wanting to manage their cholesterol levels.

At the heart of WellCheck.com is a team of virtual experts who work together to design a personalized wellness program for each individual in the areas of lifestyle, nutrition, fitness, and pharmacy pharmacy, art of compounding and dispensing drugs and medication. The term is also applied to an establishment used for such purposes. Until modern times medication was prepared and dispensed by the physician himself. In the 18th cent.  Members can complete a series of health assessments, obtain detailed and personalized feedback, set goals, and use interactive tools to track and chart progress on a daily basis.

WellCheck.com members can also track their cholesterol test Cholesterol Test Definition

The cholesterol test is a quantitative analysis of the cholesterol levels in a sample of the patient's blood. Total serum cholesterol (TC) is the measurement routinely taken.
 results on-line and use the test site locator to find a location for their next cholesterol test. A personalized medication manager program supports users on drug therapy and offers a sophisticated solution to improve drug compliance.

"WellCheck.com has several features that will differentiate our program from the numerous broad-based broad-based

Of or relating to an index or average that provides a good representation of the overall market. The S&P 500 and NYSE Composite are generally regarded as broad-based stock indexes, while the popular Dow Jones Industrial Average is biased
 health information web sites already in existence," said Jeffrey Aroy, Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of WellCheck.com. "First, we are focusing on a specific disease -- cholesterol and related cardiovascular risk. We are not trying to be the universal health or medical source for all individuals.

"Second, we make the member's actual health test results from WellCheck test events available on-line in a secure, privacy-protected space. This gives the member a reason to come to us initially and keeps them coming back to track their progress over time.

"Third, we are providing a comprehensive disease management program that we have developed in partnership with the Stanford Center for Research in Disease Prevention. Unlike other sites that offer a finite finite - compact  amount of health information, we offer interactive tools that help members manage their disease every day in areas like diet, exercise, drug therapy, stress management and smoking cessation smoking cessation Public health Temporary or permanent halting of habitual cigarette smoking; withdrawal therapies–eg, hypnosis, psychotherapy, group counseling, exposing smokers to Pts with terminal lung CA and nicotine chewing gum are often ineffective. .

"And finally, we have made our program highly interactive and personalized to the user. Our interactive assessments collect over 300 pieces of information about a member, and we use this information to provide content and counseling that is entirely individualized in·di·vid·u·al·ize  
tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es
1. To give individuality to.

2. To consider or treat individually; particularize.

3.
."

WellCheck.com is available to the general public at www.wellcheck.com.

About Cholestech

Cholestech is committed to helping people successfully improve their health. Working together, the Cholestech business units of Diagnostic Products, WellCheck(TM), and WellCheck.com, can provide simple, accessible, and reliable personal health information to health care practitioners and consumers in over 35 countries around the world.

By offering efficient and economic diagnostic screening for cholesterol, blood sugar, and liver function, Cholestech hopes to help more people understand whether or not they face potentially serious health risks. Therapeutic monitoring options using the Cholestech L-D-X System can help patients monitor their progress as they work with their health care provider to reduce their risk of cardiovascular and other diseases. Working together with health care providers, Cholestech's goal is to ultimately enable people to lead longer, healthier, and more active lives.

Statements in this press release other than historical fact, including statements regarding market and consumer acceptance of WellCheck.com and WellCheck services, the potential for these services to help consumers manage and reduce the risks associated with high cholesterol, or the results of potential future strategic objectives, are forward looking statements, the accuracy of which is necessarily subject to risks and uncertainties. These risks and uncertainties include the risk that WellCheck.com and WellCheck services will not achieve the level of consumer acceptance and use necessary to be successful, the risk that even if these services achieve an adequate level of acceptance that they will not yield the desired outcome for consumers, or yield the economic benefits anticipated. Actual results may be affected by additional factors set forth in the Company's Securities and Exchange Commission filings including the Company's Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 filed on June 28, 2000 for the year ended March 31, 2000.

Note to Editors: Cholestech L-D-X(R)and WellCheck(TM) are registered trademarks of Cholestech Corporation. For more information on Cholestech, please visit us at: www.cholestech.com

Cholestech executives are available for interviews on either the WellCheck.com web site launch or the company's business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets  by contacting Joe Graceffo at Kalt Rosen & Co., 415/397-2686 or via emailing Graceffo@KRC-PR.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 25, 2000
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