ChoiceStream Names Racepoint Group Agency of Record.Racepoint to Provide Full Spectrum of Services to Leading Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. Solutions Company WALTHAM Waltham (wôl`thăm, –thəm), city (1990 pop. 57,878), Middlesex co., E Mass., a suburb of Boston, on the Charles River; settled c.1634, set off from Watertown 1738, inc. as a city 1884. , Mass. -- Racepoint Group, Inc., a global public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency with special expertise in digital media relations, today announced that ChoiceStream, the premier personalization solutions provider for the world's largest entertainment, e-retail, TV and mobile brands, has appointed Racepoint Group as its public relations agency of record. Racepoint will support ChoiceStream with the full spectrum of public relations services including strategic counsel, business media relations, digital media relations, thought leadership programs, vertical marketing, speakers' bureau and writing services. ChoiceStream's RealRelevance(SM) platform presents consumers with their favorite videos, music, movies, news and products wherever they are - online, using a mobile device or watching television. ChoiceStream's customers, including market leaders AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Blockbuster block·bust·er n. 1. Something, such as a film or book, that sustains widespread popularity and achieves enormous sales. 2. A high-explosive bomb used for demolition purposes. 3. , DirecTV, Overstock.com and Yahoo!, deliver a more personal, relevant online experience to more than 100 million individuals thanks to ChoiceStream's powerful personalization solution. "We selected Racepoint for their excellence in strategic thinking and expertise in business and digital media relations," said Lori Loureiro, Senior Director of Marketing and Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. at ChoiceStream. "A strong public relations partner is crucial to our maintaining leadership in today's highly competitive, fast-paced market." "Racepoint's focus is working with today's and tomorrow's market leaders," said Marijean Lauzier, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Racepoint Group. "ChoiceStream's leadership position in an emerging technology market perfectly aligns with our domain expertise." About Racepoint Group Based in Waltham, Mass., Racepoint Group, Inc. is a global public relations agency with special expertise in digital media relations. Racepoint assists emerging leaders in the technology, health and science markets achieve new levels of market awareness and revenue growth with creativity, speed, and precision. With a relentless drive for immediate business impact, Racepoint provides clients with a level of research and analytics and measurement that are unmatched in the public relations industry. On the net: http://www.racepointgroup.com. About ChoiceStream ChoiceStream is the premier personalization solution provider for the world's largest entertainment, e-retail, TV and mobile brands, including AOL, Yahoo!, DirecTV and Overstock.com. In today's marketplace of superabundance su·per·a·bun·dant adj. Abundant to excess. su  per·a·bun dance n. , ChoiceStream's RealRelevance(SM)
personalization platform restores control to consumers by delivering
personally relevant choices when and where they want it.
ChoiceStream's RealRelevance personalization platform accurately
presents consumers with their favorite music, movies, news, sports, and
products wherever they are: online, using a mobile device, or watching
television. For consumers, ChoiceStream's technology delivers on
the promise of instant gratification GRATIFICATION. A reward given voluntarily for some service or benefit rendered, without being requested so to do, either expressly or by implication. . For content providers,
ChoiceStream's solution produces measurable business results and a
powerful approach to building lifetime customer loyalty.
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