ChoiceStream Appoints Harriet Fryman Vice President of Product Marketing and Communications to Help Launch Next Generation of Personalization Products and Services.CAMBRIDGE, Mass. -- ChoiceStream(R), Inc., the leading provider of personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. solutions for online consumer services Consumer Services refers to the formulation, deformulation, technical consulting and testing of most consumer products, such as food, herbs, beverages, vitamins, pharmaceuticals, cosmetics, hair products, household cleaners, [paints, plastics, metals, waxes, coatings, minerals, , today announced that Harriet Fryman has joined the company as vice president of product marketing and communications. In this newly created role, Fryman will lead the effort in bringing the next generation of ChoiceStream's personalization products and services to market, focusing on global company and product positioning strategy, defining market requirements and providing vision for the company's communications. "Personalization is rapidly emerging as a 'must-have' strategy for consumer-facing enterprises as they seek new ways to improve the online experience for their consumers while increasing the overall profitability of their businesses," said David McFarlane, EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition of sales, marketing and client services. "Harriet's expertise in successfully bringing products to market will enable ChoiceStream to take full advantage of this tremendous opportunity and will be a significant factor in driving ChoiceStream's future growth. We're extremely pleased to have attracted an executive of this caliber to join our team." Fryman brings more than twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. of experience in market execution to ChoiceStream, successfully bringing software products to market in the areas of business analytics, promotion effectiveness, direct marketing and product profitability management. Fryman was previously head of product marketing at Informatica, Inc., where she spearheaded expansion of the company's business by creating the data integration market category. Prior to Informatica, Fryman was vice president of product marketing and communications at Acta Technology. While at Acta, Fryman brought to market a new packaged analytics product line that delivered 30% net new revenue in its first two years. Prior to that, Fryman was senior director of product management at Oracle Corporation focused on sales and marketing solutions for the consumer sector. Before joining Oracle, Fryman spent 10 years in professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. at Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. , Inc. and CACI CACI - A company developing and marketing SIMSCRIPT, MODSIM and other simulation software products. Telephone: +1 (619) 457-9681. Market Analysis, designing and delivering sales and marketing applications for manufacturers and retailers. She started her career in engineering pattern recognition software at Marconi Underwater Systems in the UK. "ChoiceStream has a mature technology platform that is delivering substantial ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). to major online consumer services including AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. and Yahoo! today -- this opportunity is a marketer's dream," said Fryman. "I'm really looking forward to working closely with the excellent team that is already in place to help extend the Company's leadership position and establish ChoiceStream as the personalization technology provider of choice for all online consumer services." About ChoiceStream ChoiceStream develops personalization solutions for online consumer services, search services, e-retailers and iTV providers. Relied on by the world's largest online services providers, including AOL and Yahoo!, ChoiceStream's patent-pending technology helps companies increase retention and drive sales by automatically delivering the most relevant content and products to each consumer. For more information, please visit our Web site at www.choicestream.com. |
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