ChoiceStream(R) and PowerReviews(TM) Announce Partnership to Help Retailers Drive Sales Through Highly Relevant Recommendations.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- ChoiceStream, Inc., the premier personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. service provider, and PowerReviews, the Internet's most comprehensive developer of customer review solutions for retailers and their shoppers, today announced a partnership to allow retailers to offer relevant content and recommendations to shoppers. With clients like Blockbuster, Overstock.com and Borders, ChoiceStream's fully-hosted service delivers personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. recommendations based on each consumer's preferences, and shopping intentions to increase sales conversion, boost average order size, and drive incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. sales. ChoiceStream analyzes users' shopping behavior and merchants' catalogs, as well as the context in which recommendations will be displayed, to target automated, personalized product recommendations, including cross-sells, up-sells and next-sells to each consumer. The PowerReviews technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly leverage customer reviews and boost their sales by giving shoppers access to the most meaningful reviews from people just like them. The user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as and community drives the highest sales uplift in the industry. "We are thrilled to partner with PowerReviews and look forward to offering retailers a joint solution that leverages customer review data and relevant product recommendations to shoppers," said Toffer Winslow, EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition of ChoiceStream sales and marketing. "Consumers are strongly influenced by product feedback from their peers, and we believe presenting customer ratings alongside relevant product recommendations will significantly increase sales conversions for today's e-retailers." "We are excited to have ChoiceStream as a partner in our continued efforts to help shoppers find the right products for them," said Jay Shaffer, VP of sales and marketing for PowerReviews. "Our combined technologies enable retailers to make highly relevant product recommendations to their shoppers." About ChoiceStream, Inc. ChoiceStream (www.choicestream.com) is the premier hosted personalization service provider for the world's largest e-retail, entertainment, TV and mobile brands, including Comcast, Borders, AT&T, DirecTV, Blockbuster, Yahoo!, and Overstock.com. Named the company with the "deepest experience" and the "largest and longest-standing of the 'pure-play' personalization engines" by Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
About PowerReviews PowerReviews (www.powerreviews.com) provides customer reviews and social merchandising solutions to multi-channel retailers and their shoppers. Our technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly boost their sales. PowerReviews' user-generated content and community drives the highest sales uplift in the industry, and in addition to working with more than 260 online retailers, including Staples, Toys "R" Us Toys "R" Us (currently typeset as ToYsЯuS in the logo) is a toy store chain based in the United States, Canada, Australia,The Netherlands, South Africa, Hong Kong and the United Kingdom. , REI, Ritz Camera, Walgreen's, Diapers.com and The Sports Authority Sports Authority is the USA's largest full line sporting goods retailer. The company is headquartered in Englewood, Colorado. It operates over 400 stores in 45 U.S. states under the Sports Authority name. Total sales for the fiscal year ending January 29 2005 were $2.44 billion. , we have also launched our own shopping portal, Buzzillions (www.buzzillions.com). The company is based in San Francisco and is backed by Lehman Brothers Lehman Brothers Holdings Inc. (NYSE: LEH), founded in 1850, is a diversified, global financial services firm. It is a participant in investment banking, equity and fixed income sales, research and trading, investment management, private equity, and private banking. Venture Capital Partners, Menlo Ventures and Draper Richards. |
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