ChoiceHotels.com Closes '04 with Enhancements, Added Features; Trip Mapping, Awards Redemption, Detailed Amenity Search Function Added to Site.SILVER SPRING, Md. -- Worldwide lodging franchisor Choice Hotels International, Inc. (NYSE NYSE See: New York Stock Exchange :CHH CHH Cartilage Hair Hypoplasia CHH Crustacean Hyperglycemic Hormone CHH Carter Holt Harvey Limited (Australia & New Zealand) CHH Chuan Hup Holdings Limited (Singapore) CHH Certified Hardware Hosineer ) today launched a series of enhancements to its proprietary Web site, ChoiceHotels.com, that are designed to make the site even more user-friendly to the millions of travelers who visit it annually. Map a Trip. Visitors to the ChoiceHotels.com home page can now select a new Map a Trip feature, complete with driving directions to and from their destinations, convenient Choice brand hotels located along their travel routes and printable print·a·ble adj. 1. Capable of being printed or of producing a print: printable negatives. 2. Fit for publication: printable language. maps. The Map a Trip feature is available for 20 of the countries in which Choice franchises hotels. Award Redemption. Members of Choice Privileges, Choice Hotels' rewards program, can now redeem points online. By logging into their online profiles, Choice Privileges members may redeem points for hotel stays, gift certificates, or airline miles from participating airline frequency programs. The online profiles also allow members to view past stays and future reservations. Amenity Search. Visitors to ChoiceHotels.com may now search for a hotel by using up to 16 amenities as criteria. Hotels offering airport shuttle An airport shuttle is a shuttle bus that transports airline passengers to and from a commercial airport. Passengers wait at the shuttle stop for the bus to arrive, and at appointed areas where shuttle pick-up and drop-off are allowed at the airport. service, hotels with beachfront beach·front n. A strip of land facing or running along a beach. adj. Situated along or having direct access to a beach: beachfront hotels; beachfront property. Noun 1. rooms, hotels with business centers or other features important to business travelers - these are some of the amenities now searchable on ChoiceHotels.com. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Mary Beth Knight, vice president, e-commerce for Choice Hotels, these latest enhancements to ChoiceHotels.com are part of a long-term strategic plan to maintain the site's positioning as one of the hospitality industry's premier booking engines. "Earlier this year, we introduced a new look and enhanced the site's navigation and search functionality," she said. "A survey of consumers following those changes revealed a 25 percent increase in customer satisfaction when compared to a similar survey conducted prior to the changes. Ease of navigation, content, interactivity - we rated high among users on all fronts. "These latest enhancements to the site are designed to build on that success and to make ChoiceHotels.com even more user friendly for travelers," Knight said. "More than any other medium, the Internet is a dynamic marketing tool that requires constant evolution to remain competitive. Our aim at Choice Hotels is to continually stay one step ahead as we strive to exceed expectations for visitors to ChoiceHotels.com." Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in over 40 countries under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites Mainstay Suites is a brand of mid-priced extended stay hotels franchised by Choice Hotels International. Mainstay Suites hotels provide comfortable and affordable accommodations to extended stay travelers as well as provide many amenities to its guests. , Econo Lodge Econo Lodge is an economy motel chain based in the United States. Econo Lodge is the second largest brand in the Choice Hotels system. It is one of the best known names of its category and provides affordable rooms to budget travelers. , and Rodeway Inn Rodeway Inn is an upper-priced economy chain of motels in the United States and Canada. Rodeway Inn is a brand of the Choice Hotels group. There are over 150 locations in North America. brand names. For more information on Choice, visit the company's web site at www.choicehotels.com. Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge, and Rodeway Inn ChoiceHotels.com and Choice Privileges are proprietary trademarks and service marks of Choice Hotels International. (C) 2004 Choice Hotels International, Inc. All rights reserved. |
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