Choice Hotels Unveils Minority Incentive Plan for Franchise Sales.Business Editors Choice Hotels International, Inc. (NYSE NYSE See: New York Stock Exchange :CHH CHH Cartilage Hair Hypoplasia CHH Crustacean Hyperglycemic Hormone CHH Carter Holt Harvey Limited (Australia & New Zealand) CHH Chuan Hup Holdings Limited (Singapore) CHH Certified Hardware Hosineer ) today announced a new minority incentive plan to encourage franchise sales to African-American, Hispanic and Native American developers. "This plan specifically aims to increase the number of Choice franchisees among African-Americans, Hispanics and Native Americans, three traditionally under-represented groups in the hospitality industry," said Paul Sterbini, vice president, franchise development. "We want to encourage their participation in hotel ownership and to introduce them to the incredible opportunities that entrepreneurs in our industry enjoy." The program seeks to attract minority entrepreneurs who wish to build a Choice-branded hotel, purchase an existing Choice-branded hotel or convert an existing hotel to a Choice brand. Under the program, Choice will provide $1,500 per room, up to $200,000 per hotel, for development of mid-scale brand hotels or $750 per room, up to $50,000, for development of economy brand hotels. To be eligible for the incentive, African-American, Hispanic and Native American owners must hold a 51% ownership stake and meet all other franchise criteria, with the allowance payable upon official opening of the hotel. To learn more about Choice's Minority Incentive Program, interested parties should contact Maria D'Ambrosio, corporate engagement specialist, at (301) 592-6258 or visit the Choice franchise web site, www.choicehotelsfranchise.com after July 22, 2002. Choice Hotels International is the world's second largest lodging Lodging or holiday accommodation is a type of accommodation. People who travel and stay away from home for more than a day need lodging mainly for sleeping. Other purposes are safety, shelter from cold and rain, having a place to store luggage and being able to take a franchisor, marketing more than 5,000 hotels open or under development in 46 countries under the Comfort Inn, Comfort Suites, Quality, Clarion A family of application development systems for Windows from SoftVelocity, Inc., Pompano Beach, FL (www.softvelocity.com). Clarion provides a comprehensive set of tools for development, including a screen builder, 4GL and application generator. , Sleep Inn, Econo Lodge Econo Lodge is an economy motel chain based in the United States. Econo Lodge is the second largest brand in the Choice Hotels system. It is one of the best known names of its category and provides affordable rooms to budget travelers. , MainStay Suites Mainstay Suites is a brand of mid-priced extended stay hotels franchised by Choice Hotels International. Mainstay Suites hotels provide comfortable and affordable accommodations to extended stay travelers as well as provide many amenities to its guests. and Rodeway Inn Rodeway Inn is an upper-priced economy chain of motels in the United States and Canada. Rodeway Inn is a brand of the Choice Hotels group. There are over 150 locations in North America. brand names. For more information on Choice, visit the company's web site at www.choicehotels.com. Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, MainStay Suites and Rodeway Inn are registered trademarks of Choice Hotels International. |
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