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Choice Hotels Training Team Makes Top 100; Training Magazine Includes Choice Hotels in Top 100 List.


SILVER SPRING, Md. -- Worldwide lodging franchisor Choice Hotels International, Inc. (NYSE NYSE

See: New York Stock Exchange
:CHH CHH Cartilage Hair Hypoplasia
CHH Crustacean Hyperglycemic Hormone
CHH Carter Holt Harvey Limited (Australia & New Zealand)
CHH Chuan Hup Holdings Limited (Singapore)
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) made the list this year ... Training Magazine's annual list of the top 100 training organizations, that is.

Choice Hotels was the highest ranked mid-scale hotel chain on the list, and one of only three hotel chains that appeared on the list.

The Training Top 100 is a ranking of organizations that excel at Verb 1. excel at - be good at; "She shines at math"
shine at

excel, surpass, stand out - distinguish oneself; "She excelled in math"
 human capital development, as determined each year by Training magazine. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the magazine, not only do these companies make a sizable investment in their human assets, they do so strategically and creatively.

"This award is a tribute to the outstanding efforts of our Organizational Development, Diversity and Learning department, and our Hotel Performance and Reservations Call Center training teams," said Tom Mirgon, senior vice president, human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees.  and administration. "Our training teams have excelled in developing innovative and diverse programs that produce measurable results not only for the company, but for our associates and franchisees on a personal level as well."

The company's ResCoach training also was named one of the Top 10 Training Initiatives by the magazine. The program begins with interactive, self-paced learning focusing on the basics of telephone etiquette and reservations selling. Reinforcement comes in the form of regional and on-site workshops. To complete the circle, three random reservations test calls are made to hotels each month and employees are scored using standardized criteria. The hotel general manager receives an e-mail performance report following the call. The goal of the program is to promote effective selling techniques and exceptional guest service, thereby increasing the number of calls converted into reservations.

In addition, Choice's, "Sales Apprentice: You're Hired" training program was nominated for a Best Practice Award. This two-day highly interactive program provides hotel sales and management staff at all levels valuable information on prospecting, making sales calls and following up.

Other hotel companies on the Training Top 100 list included Ritz-Carlton and LaQuinta. Other non-hotel companies on the list included Starbucks, FedEx, Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services.

Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box
 and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) .

Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in more than 40 countries under the Cambria Suites, Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites Mainstay Suites is a brand of mid-priced extended stay hotels franchised by Choice Hotels International. Mainstay Suites hotels provide comfortable and affordable accommodations to extended stay travelers as well as provide many amenities to its guests. , Suburban Extended Stay Hotel, Econo Lodge Econo Lodge is an economy motel chain based in the United States. Econo Lodge is the second largest brand in the Choice Hotels system. It is one of the best known names of its category and provides affordable rooms to budget travelers.  and Rodeway Inn brand names. For more information on Choice, visit the company's web site at choicehotels.com.

Choice Hotels, Choice Hotels International, Cambria Suites, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International.

(C) 2006 Choice Hotels International, Inc. All rights reserved.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 12, 2006
Words:444
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